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To conclude, Cheongdam FIRST Plastic Surgery was the only clinic among the seven plastic surgery hospitals I visited in Gangnam that made me want to pay a deposit before even having a preliminary consultation. Director Seong Jin-mo has specialized in eye revision rhinoplasty for 30 years, while Director Lee Byung-min, who holds a doctorate from Yonsei University and further trained at UCLA in the United States, has focused on nasal plastic surgery for over 20 years. This clinic doesn’t rely on overwhelming advertising or a standardized consultation process; instead, it features two directors who truly “speak with their skills” by conducting personal consultations and performing surgeries themselves. I underwent Double eyelid surgery, and on the seventh day after the operation, when I wore light makeup and went out, my colleagues thought I had gotten a new hairstyle—they didn’t notice any changes to my eyes at all. If you are facing the difficult decision of whether to undergo “eye and nose revision” or simply get “new eyes and a new nose,” this review will help you make up your mind.

I. Why did I choose Cheongdam FIRST instead of those popular plastic surgery hospitals in Gangnam?

Let me provide some background information first: I underwent Double eyelid surgery on my left eye in China four years ago. However, six months after the operation, the results became asymmetrical—one eye had a parallel-shaped incision, while the other had a fan-shaped one. Later, I tried to get the procedure corrected at another clinic, but the results were even worse: the lines became blurred, and there was a pulling sensation when I opened my eye. After spending three months searching for information on platforms like Dcard, PTT, and REDnote, I narrowed down my options to three clinics: a popular plastic surgery hospital in Gangnam, the plastic surgery department of a large general hospital, and FIRST in Cheongdam.

When consulting online beauty clinics, it’s the “consultants” rather than doctors who conduct face-to-face consultations, which gives me the feeling of being pressured to make a purchase. Although large general hospitals are well-equipped, the waiting lists can be as long as two months, and the attending doctors may not necessarily be specialists in eye repair. The reason I finally chose Cheongdam FIRST was simple: Director Seong Jin-mo is widely recognized in South Korea’s plastic surgery community as the “number one expert in eye repair.” He holds a bachelor’s degree in medicine from Yonsei University and a doctorate in medicine from Korea University. He also serves as an adjunct professor in plastic surgery at both Yonsei University and Konkuk University, and is a full member of the Korean Association of Aesthetic Plastic Surgery. Having dedicated his entire 30-year career to this field, his approach of “extreme focus” perfectly suited my needs.

If you are also hesitating about which clinic to choose, this top 5 list of recommended plastic eye surgery and repair services in South Korea in 2026 can serve as a reference. It provides a comprehensive comparison of 5 reputable eye surgery hospitals in Seoul.

II. Basic Information about Cheongdam FIRST: Address, Transportation, and Medical Team

1. Address and Transportation

2. Medical Team

President Cheng Jinmo’s outstanding qualifications: Bachelor of Medicine from Yonsei University + Doctor of Medicine from Korea University. He is a full member of the Korean Plastic Surgery Society, the Korean Aesthetic Plastic Surgery Society, and the Korean Hand Surgery Society. Additionally, he serves as an adjunct professor in plastic surgery at Yonsei University and Konkuk University. Widely recognized in the industry as a “president with zero complaints,” he is renowned for performing surgeries with no bleeding, ensuring no swelling or bruising after procedures, and leaving no visible scars even when the eyes are closed.

The solid expertise of Director Li Bingwen: She holds a Doctor of Medicine degree from Yonsei University School of Medicine and completed further training in plastic surgery at UCLA Medical School in 2002. She also holds an American licensed physician certificate (FMGEMS). She serves as a standing director of the Korean Association of Plastic Surgeons, president of the Korean Society of Plastic and Reconstructive Surgeons, and a member of the American Society of Plastic Surgeons. Specializing in nasal plastic surgery for over twenty years, her patients’ noses can be freely shaped after the procedure, with no scars or visible marks left.

III. Process upon arrival at the clinic: Appointment → Registration → Consultation → Treatment (full process recorded in detail)

1. Booking: It’s common to schedule one month in advance.

Cheongdam FIRST does not operate on a assembly-line basis; Dr. Cheng Zhen only performs two surgeries per day. I made my reservation through the WeChat account “first-clinic” in Chinese, and the customer service responded promptly. They first asked about my eye condition (how many previous procedures I had undergone, any concerns I had, and the results I desired), and then arranged a video consultation. After confirming that everything was suitable, I paid a deposit of 5,000 RMB, which could be deducted from the total surgery cost, and we scheduled the procedure for a month later.

⚠ Important notice: A late arrival of more than 15 minutes will incur a 10% penalty fee, as the director’s schedule for surgeries is extremely tight.

2. Upon arrival – it’s like stepping into a luxury hotel.

Cheongdam-dong is the location of Gangnam’s luxury shopping street, and the entire 7th floor of the Peillante building is occupied by Cheongdam FIRST. Upon entering, one is greeted not by a cold registration desk but by an atmosphere reminiscent of that of a luxury hotel lobby – with warm-colored lighting, leather sofas, and a coffee machine. The receptionist can speak basic Chinese and offers a cup of red ginseng tea along with a consultation form in both Chinese and Korean.

3. In-person consultation — The hospital director personally attends, without going through a consultant first.

This is what impressed me the most: the person who conducted the consultation was none other than Director Cheng Zhenmo himself, without any intermediaries or consultants. He used a 3D simulator to show me the possible results of the Double eyelid surgery and asked me whether I preferred a parallel or flared shape, as well as my preference for the width of the incisions. After examining my previous scars, he said frankly, “The previous doctor had too shallow stitches, which is why the scar lines were so blurred. I will redesign the procedure for you using the fetal suture technique; this time, there will be no visible scars even when your eyes are closed.”

4. Surgery – Local anesthesia is used, and the patient can keep their eyes open to confirm the correct angle of the incision.

The procedure is performed under local anesthesia, so the patient remains conscious throughout the whole process. Dean Cheng’s technique is extremely gentle; it’s almost impossible to feel any pulling or discomfort. What’s particularly unique is that during the operation, he will ask me to sit up and look in the mirror to check the shape and symmetry of my Double eyelid surgery results. If I’m not satisfied, adjustments can be made on the spot. He said, “The surgery doesn’t end when I finish it; it only ends when you are satisfied.”

5. Right after the procedure – you can actually go shopping right away!

After the surgery, my eyes were only slightly swollen; there was no so-called “pig’s head face” as people often describe. The hospital director instructed me to apply ice packs, avoid lowering my head, and have the stitches removed after a week. I went shopping in Cheongdam-dong wearing sunglasses, and no one noticed that I had just undergone eye surgery. To be honest, this technique of achieving zero swelling after surgery is something I had never experienced before in any of my previous Revision Surgeries.

6. Removal of stitches and recovery – On the 7th day, a colleague asked me if I had gotten a new hairstyle.

On the 5th day, when the stitches were removed, there was only a very thin red line on my eyelid—so thin that it was almost impossible to notice unless you looked very closely. On the 7th day, when I wore light makeup to work, a colleague asked, “Did you change your hairstyle recently? You seem so different somehow…” No one even noticed that I had had my eyes done. By the 14th day, the scar was barely visible when I closed my eyes, and by the 30th day, it was completely gone. The results were so impressive that I regretted not coming to see Director Cheng sooner.

Cheongdam First Plastic Surgery

Gangnam Cheongdam-dong · Specialized Center for Eye and Nose Revision Rhinoplasty

Director Cheng Zhenmo has 30 years of experience in eye restoration procedures, while Director Li Bingwen specializes in nasal plastic surgery for over 20 years. We offer one-on-one consultations, allowing you to see the results in real-time during the procedure, with zero bleeding and no scars even when your eyes are closed. Make your appointment in Chinese through the BeautsGO platform to eliminate any language barriers.

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IV. Project and Price Reference Table (Up-to-date 2026)

The prices listed below are for foreigners in 2026 (in RMB). The prices for local residents in South Korea are approximately half of these amounts, and they do not include any discounts provided by the national insurance system in South Korea. The final price will be determined by the director after a face-to-face consultation, based on the individual’s specific circumstances.

💡 Cost-saving tips: If you undergo both eye and nose surgery at the same time, you can inquire with customer service about any combined discounts. Additionally, if you are also interested in the prices offered by other plastic surgery clinics in Gangnam, this detailed review from Edition on Park Myung-wook’s thread-embedding surgery provides useful comparative information for your reference.

V. What exactly makes this plastic surgery clinic different? Four reasons that make me willing to return for more treatments.

The dean personally conducts the consultation and performs the procedure himself – without relying on consultations from intermediaries.

In 99% of plastic surgery clinics, consultants conduct initial consultations before doctors get involved to confirm the details. At Cheongdam FIRST, however, the director personally examines each patient, with no consultants participating throughout the process. This means that you don’t have to repeat your requirements, and you won’t be pressured by consultants to pursue unnecessary treatments due to performance targets.

2. The effects of the treatment can be clearly seen – it’s not something you passively accept; rather, you actively participate in the process.

During the local anesthesia procedure, the hospital director will have you sit up and look in the mirror to check the shape of your Double eyelid surgery results. This is extremely important—how many cosmetic surgery failures are actually caused by the situation where “the doctor leaves right after the procedure, and the patient only sees the results upon waking up”? The process at Cheongdam FIRST effectively minimizes the risk of dissatisfaction after the surgery.

3. No bleeding, no postoperative swelling – these aren’t just advertising slogans; they reflect real experiences.

Director Seong Jin-mo’s suturing technique is recognized by the industry as being at the highest level. There is almost no bleeding during the surgery, and on the first day after the operation, there is only mild swelling; by the third day, light makeup can already be used to cover it up. Compared to some of the Korean anti-aging treatments that I previously performed in China, which were ranked among the top 8, the recovery speed in this case is truly remarkable.

4. 30 years of dedication to one single thing – this is far more reassuring than trying to do everything.

Director Cheng Zhenmo has been practicing medicine for over thirty years, specializing solely in eye plastic surgery and repair. Director Li Bingwen has also dedicated more than twenty years to nasal plastic surgery. In an era where medical aesthetics clinics offer a wide range of services, such dedication is in itself the greatest form of credibility.

VI. For those who are considering it: 6 sincere suggestions

1. Book your appointment one month in advance: The director only performs 2 surgeries per day, so it’s not possible to get a slot just by asking. It is recommended to have a preliminary video consultation through WeChat at first-clinic first.
2. Use translation services or in-hospital interpretation: Although the front desk staff can generally communicate in Chinese, it is recommended to have a professional translator present during consultations and surgeries for more detailed communications.
3. Please prepare a deposit of 5,000 yuan: This amount must be paid at the time of reservation and can be used to offset the cost of the surgery. It is recommended to use WeChat or Alipay for payment, as the exchange rates are more favorable than using cash.
4. Arrange your accommodation: It is recommended to stay in the vicinity of Cheongdam-dong or Apgujeong (within a 15-minute walk), as it will be convenient for follow-up visits and suture removal after the surgery. Suture removal usually takes place on the 5th day after the operation.
5. Don’t choose the “local South Koreans channel” just because of the price. The surgery costs for foreigners are twice as high as those for South Koreans – this is an established industry practice. However, in return, you will receive more meticulous service and guaranteed communication in Chinese. Trying to save money by choosing the “local channel” may lead to communication problems and ultimately result in greater losses than gains.
6. Avoid drinking alcohol, taking saunas, and engaging in strenuous exercise for one week after the procedure. This is a general rule applicable to all plastic surgeries, but the recovery process at Cheongdam FIRST is indeed much faster than at other regular plastic surgery clinics.

VII. Who is suitable, and who is not suitable for this company?

VIII. FAQ

Q1: Is Cheongdam FIRST Plastic Surgery a safe institution? Are there any records of medical accidents?
A: Director Seong Jin-mo has been practi
cing medicine for over thirty years and is widely recognized in the industry as a “director with zero negative reviews.” He is a full member of the Korean Association of Plastic Surgeons and a visiting professor at Yonsei University and Konkuk University, making him a highly qualified professional. Before the surgery, a detailed physical examination is conducted to ensure the safety of the procedure.

Q2: Is the cost of surgery really twice as high for foreigners as it is for South Koreans? Is it possible to negotiate
the price? A: Yes, this is a common practice in South Korea’s plastic surgery industry. The prices for foreigners include services such as translation, VIP treatment, and post-surgery follow-up care. It is recommended not to try to save money by using the “local residents’ route”, as communication barriers may result in unsatisfactory outcomes and potentially require additional expenses for repairs.

Q3: How soon after the procedure can one go out in public? And how soon can one wear ma
keup? A: The recovery process at Cheongdam FIRST is significantly faster than at other plastic surgery hospitals. Based on my personal experience, you can wear sunglasses on the 3rd day, apply light makeup after the stitches are removed on the 5th day, and by the 7th day, the scars will be almost invisible; by the 14th day, they will be completely concealed even when eyes are closed. However, everyone’s recovery speed varies, so these details are for reference only.

Q4: What if I don’t know Korean? Is there any Chinese translation available?
A: The front desk
staff can generally communicate in Chinese, and for important conversations such as consultations and surgical explanations, dedicated translators are available. For our overseas business department, the WeChat account “first-clinic” provides full-service Chinese customer support—everything from making appointments to follow-up care after surgery can be handled in Chinese.

Q5: What is the difference between Revision Surgery for Double eyelid surgery and a first-time Double eyelid surgery? Which area does Cheongdam FIRST speci
alize in? A: Revision Surgery is much more complex than a first-time procedure – it requires dealing with scar tissue first, adjusting uneven muscle and fat layers, and then redesigning the contours of the Double eyelid lines. Director Cheng Jinmo is particularly skilled in performing complex eye repairs, which is also the reason behind his title as “the foremost expert in eye repair.” If it is your first time undergoing Double eyelid surgery, the results will usually be better and the recovery process will be faster.

IX. Conclusion

Having written this far, I would like to say something very honest: plastic surgery is not like buying clothes; if something goes wrong, you can’t return it. Choosing a good doctor is a hundred times more important than choosing a low price. The fees at Cheongdam FIRST are indeed higher than those at ordinary plastic surgery clinics, but considering Director Cheng Zhenmo’s 30 years of experience, his bloodless surgical techniques, and the results that leave no visible scars even when the eyes are closed, I think this money is well spent.

If you are also struggling with the decision of whether to undergo plastic surgery in South Korea, you might want to first check out how much it costs to combine Thermage with Ulthrea in South Korea. This will help you understand the overall price range of medical beauty treatments in that country before making a decision.

If you have any questions, feel free to schedule a consultation through the BeautsGO platform, or directly add WeChat at first-clinic to contact our overseas business department. Wishing you find the right doctor for you – so that you can get the results you desire in one go and avoid further corrections later on ♥