While shopping in Myeongdong, take the chance to get a facial treatment: DAN-A, a leading anti-aging brand with 14 years of experience, offers HIFU treatments performed personally by Director Lee Eun-ji — all prices clearly listed at a glance.
• DAN-A (단아의원／DANA) is a renowned Dermatology clinic specializing in anti-aging treatments that has been operating since 2009, located right next to Myeongdong Station. Its lead physician, Lee Eun-jee, is a certified Key Doctor for the Ulthrea HIFU device.
• Advanced anti-aging treatm ents are performed personally by experienced doctors. There are no forced sales, and all prices are clearly listed—foreigners pay the same rate as locals.
• Services are av ailable in multiple languages including Chinese, Traditional Chinese, English, Thai, and Japanese. A professional Chinese translator is available throughout the process, allowing clients to undergo treatments while shopping in Myeongdong.
• Actual pricing for the second-generation Ulthrea HIFU, Thermage FLX, and Oligio X is provided (with direct conversion to Taiwanese dollars).
DAN-A Dermatology (Myeongdong Branch)
Seoul Myeongdong · 14-Year-Old Anti-Aging Brand · In-Person HIFU/Thermage Treatment
Known in Korean as DANA Clinic, this anti-aging Dermatology practice located next to Myeongdong Station has been serving patients for 14 years. I first heard of it because several of my friends who traveled to South Korea for Ulthrea treatments kept mentioning “Dr. Lee Eun-ji” — only later did I learn that she is a Key Doctor specializing in the Ulthrea treatment, and that she is also an officially recognized Key Doctor for OLIGIO and Rejuran. For those visiting Myeongdong for the first time and looking to get anti-aging treatments along the way, what makes this clinic particularly reassuring is its policy of “doctors performing the procedures personally + no sales pressure + transparent pricing.”
💡 Reference prices for popular treatments at the Myeongdong store (Taiwan Dollar)
• Second-generation Ulthrea (400 shots) starting at NT$46,000
• American version of Thermage FLX (300 shots for the face) starting at NT$36,800
• Traveler rush package starting at NT$6,900
I. Why I Took the Time to Thoroughly Review DAN-A’s Price List
To be honest, there are so many Dermatology clinics in Myeongdong that it’s overwhelming—first-time visitors often end up making mistakes: some push expensive packages as soon as you walk in, some have assistants doing the actual procedures, and others hide their price lists. I chose to write about DAN-A because it stands out as one of the few clinics that’s truly transparent—they openly display their price lists, their doctors disclose their actual qualifications, and they don’t push unnecessary treatments. For those planning to make an appointment, what really matters is whether it’s worth the trip, if the prices are fair, and who will actually perform the procedure. So in this article, I’ve compiled everything you need—address, transportation info, doctors’ profiles, prices, and how it compares to other ordinary clinics in Myeongdong—as a record of my own research.
Let’s get to the conclusion first: if what you’re looking for is “accessible in Myeongdong, treatment performed personally by a skilled doctor, transparent pricing, and smooth communication in Chinese,” DAN-A is a very reliable choice. If you want to undergo HIFU or Thermage treatments properly, make sure to book an appointment with Director Lee Eun-ji.
II. Basic Information on DAN-A Dermatology Myeongdong Branch
Project
Information
Korean name
DANA DAN-A Dermatology Clinic, Myeongdong Branch
Address
3rd Floor, Myeongdong Art Nouveau Center, No. 21, Street 7, Myeongdong, Jung, Seoul
Transportation
Exit No. 6 at the Euljiro Entrance Station on Subway Line 2. Head straight ahead in front of the statue to reach there; it’s a convenient stop while shopping in Myeongdong.
Business hours
Monday/Tuesday/Wednesday/Friday: 11:30–20:30, Saturday: 11:00–17:00; closed on Thursday, Sunday, and public holidays
On-site Physicians
Dr. Lee Eun-ji, Chief Physician (Expert in Anti-Aging Phototherapy/Ulthrea) + Dr. Jeong Go-eun, Associate Chief Physician (Titanium/Lifting/Rejuran/Potenza) + Dr. Bae Jae-hak, Associate Chief Physician
Core Equipment
Genuine original products such as the second generation of Ulthrea, Thermage FLX, Oligio X, Titanium for Lifting, Pico, Potenza, and Rejuran
Language Services
Korean/Mandarin (Traditional)/English/Thai/Japanese—multilingual reception with a Chinese translator providing full accompaniment throughout
Reservation fee
₩20,000 (approximately NT$460), Traveler Flash Package starting from ₩300,000
It operates on the model of a traditional single-clinic setup: unlike large chains that open branches everywhere, DAN-A focuses its efforts on building a strong team of doctors and upgrading its equipment at its clinic in Myeongdong. For first-time visitors, this concentration is actually an advantage—the doctor you meet is the one who will perform the procedure, so you won’t have to switch to another doctor just by moving to another floor.
The reception area at the Myeongdong store features multilingual counters and Chinese translation services on this floor.
III. Check-in Process: From booking to shopping, it only takes half a day
The whole process isn’t complicated, and you won’t feel rushed if you stop by Myeongdong on the way.
Before the procedure, a doctor will first assess the skin condition to determine the treatment plan—no forced sales are made.
IV. Project Price Reference Table (converted to New Taiwan Dollars)
The prices listed below are converted at ₩10,000 ≈ NT$230, and are provided solely for budget reference. DAN-A applies the same pricing for foreigners as it does for locals in South Korea—its price list is transparent with no extra charges for foreigners. The actual quote will vary depending on individual skin conditions, the number of treatments required, and any current promotions, with the final amount subject to the BeautsGO platform or an in-person consultation at the clinic.
Project
Korean Won Price
Taiwan Dollar Reference
Ulthrea 2nd Generation (400 shots)
₩2,000,000
Starting from NT$46,000
Ulthrea 2nd Generation (500 shots)
₩2,400,000
Starting from NT$55,200
Ulthrea 2nd Generation (600 pulses)
₩2,800,000
Starting from NT$64,400
American Version Thermage FLX (225 pulses for eyes)
₩1,200,000
Starting from NT$27,600
American Version of Thermage FLX (300 shots for the face)
₩1,600,000
Starting from NT$36,800
American Version of Thermage FLX (600 shots)
₩2,700,000
Starting from NT$62,100
Oligio X (300 shots)
₩750,000
Starting from NT$17,250
Oligio X (600 shots)
₩1,400,000
Starting from NT$32,200
Titanium Lifting (300 posts)
₩300,000
Starting from NT$6,900
Rejuran Black Box (2cc)
₩350,000
Starting from NT$8,050
Rejuran HB (1cc)
₩350,000
Starting from NT$8,050
JUVELOOK Black Box (Full Face)
₩850,000
Starting from NT$19,550
JUVELOOK Blue Bottle (Full Face)
₩700,000
Starting from NT$16,100
Filler (1 centum core)
₩350,000
Starting from NT$8,050
Botox (Dermage Xima 1 unit)
₩10,000
Starting from NT$230
Pico (per session)
₩400,000
Starting from NT$9,200
Basic Glow Injection
₩150,000
Starting from NT$3,450
Traveler Flash Package
₩300,000
Starting from NT$6,900
The second-generation Ulthrea is one of the flagship devices used in our clinic for anti-aging and skin tightening treatments.
A quick comparison will show why I say it offers “transparent pricing”: For the same Ulthrea and Thermage treatments, clinics in certain areas of Seoul can charge twice as much for just one session. DAN-A, on the other hand, keeps prices reasonable by openly listing its rates, charging foreigners the same as locals. The difference isn’t whether the technology exists or not—it’s whether they dare to be honest about their prices.
V. Side-by-Side Comparison: DAN-A vs Myeongdong Tourist Clinic vs Gangnam Elite Clinic
Comparison Dimensions
DAN-A Myeongdong Store
Myeongdong Tourist Consultation Clinic
Gangnam Elite Women’s Clinic
Doctor/Operator
Personal consultation by the senior director (Li Enzhi, a Key Doctor mentor with 14 years of experience)
Common Assistants/Novice Players
Renowned doctors, but hard to book and expensive
Anti-aging devices
Original HIFU 2nd Generation / Thermage FLX / Oligio X
Primarily basic devices
Flagship fully equipped
Price range
Medium (public price; same as for foreigners)
Low, but with frequent hidden price increases
High
Marketing intensity
Not highly recommended
Commonly recommended package bundles
Clinic
Chinese Services
Full translation in Chinese/Simplified Traditional/English/Thai/Japanese
Basic Chinese
Some do
Reservation fee
₩20,000
More exemptions or lower costs
It depends
The three clinics offer completely different approaches: DAN-A stands out for its in-person consultations by doctors, transparent pricing, and no aggressive sales tactics—making it the best choice for those serious about anti-aging treatment but worried about getting scammed. Clinics in Myeongdong that serve tourists charge low prices, but their service quality and transparency vary greatly. High-end clinics in Gangnam feature top-notch equipment, yet their high costs and difficulty in booking make them less accessible. The right choice depends on your budget and specific concerns.
Private clinic with top-notch privacy and advanced equipment available
VI. Five decision points: Are you the right candidate for DAN-A’s Myeongdong branch?
Instead of hearing me say “it’s great,” why not check these five points for yourself?
The nursing room and post-operative recovery area are where basic care and sedation are provided.
VII. Why Choose DAN-A: 8 Key Advantages of This Hospital
I’m organizing this piece not to exaggerate its merits, but these 8 points are indeed things I felt “worth noting” after careful consideration.
Focus Point 1 | Physician Qualifications: Dr. Lee Eun-ji, the lead physician, brings 14 years of experience as a Key Doctor for Ulthrea, as well as an official Key Doctor for OLIGIO/Rejuran.
Focus Point 2｜Performed by the Director Personally: Anti-aging phototherapy treatments are carried out directly by experienced doctors, not by assistants—this is what sets us apart from some “low-cost proxy” clinics.
Focus Point 3 | Not highly recommended: The doctor creates a treatment plan based on your skin condition; if it’s not necessary, they’ll clearly state that it’s not needed and won’t push expensive procedures on you.
Focus Point 4｜Multilingual Services: Korean/Mandarin (Traditional)/English/Thai/Japanese. Mandarin translation is provided throughout to ensure seamless communication for independent travelers.
Focus Point 5 | Genuine Equipment: The second-generation Ulthrea, Thermage FLX, Oligio X, Titanium Lifting, Pico, and more — all are authentic original products.
Focus Point 6 | Transparent Pricing: Price lists are publicly available, with the same rates for foreigners and locals in South Korea—no extra charges for foreigners.
Focus Point 7 | Convenient Location: Right next to Myeongdong Station (Exit No. 6 at Eulji-ro Entrance), allowing you to get the treatment while shopping—no need for cross-district commutes.
Focus Point 8｜Low barrier to entry: The reservation fee is only ₩20,000, while the tourist flash package starts at ₩300,000—perfect for first-time tryouts as well.
Our clinic features a equipment showcase area and a team of board-certified physicians — using genuine devices is what gives us confidence.
VIII. Frequently Asked Questions FAQ
💬 Frequently Asked Questions FAQ
What are the differences between DAN-A and other clinics in Myeongdong?
DAN-A has been a leading anti-aging brand for 14 years, offering services performed by doctors in person, transparent pricing, no pressure to buy, and full multilingual support throughout the process. While some clinics in Myeongdong charge lower prices to attract tourists, they often hide extra fees or have unqualified staff performing procedures. Clinics in Gangnam feature top-notch equipment but at higher costs. The best choice depends on your budget and specific concerns.
Is the doctor a specialist or just an assistant?
DAN-A is staffed by a team of Dermatology specialists led by Director Lee Eun-ji. Advanced anti-aging phototherapy treatments are performed personally by experienced doctors—something that sets it apart from some cheaper “outsourced” clinics. You can check the daily schedule with BeautsGO before making an appointment.
Are prices higher for foreigners?
No. DAN-A’s price list is publicly available, and the fees are the same for both foreigners and locals in South Korea—there’s no extra charge for foreigners.
Can I do it on Sunday?
Closed on Thursdays, Sundays, and public holidays. It is recommended to schedule appointments on Mondays/Tuesdays/Wednesdays/Fridays (11:30–20:30) or Saturdays (11:00–17:00). Please check the official announcements or BeautsGO for the latest updates before you go.
Will they keep pushing extra services?
This is the most frequently mentioned advantage of DAN-A: the doctor tailors a treatment plan based on the patient’s skin condition, and if something isn’t necessary, they’ll clearly state that it’s not required without pushing expensive procedures. Before the procedure, they also explain the total cost in detail before asking for consent.
How to book in the most reliable way
Click the BeautsGO button below to view the current price list and the director’s schedule. If you’re looking for anti-aging treatments, book an appointment with Director Li Enzhi—booking 3–5 days in advance for weekend slots ensures the best availability. Don’t forget to mention your need for a Chinese translation.
Choose your preferred booking method:
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⚠️ Disclaimer: This article is intended for information sharing and as a guide to getting medical beauty treatments in South Korea. It does not constitute medical advice nor is it a form of medical advertising. The prices mentioned are converted at the rate of ₩10,000 ≈ NT$230, and are provided solely for budgeting purposes. Actual fees may vary depending on individual skin conditions, the number of procedures required, and current promotions. Please refer to the announcements on the BeautsGO platform and consult with a professional at the clinic before making any decisions. Medical procedures carry risks; be sure to discuss all details thoroughly with your doctor and assess the suitability based on your personal circumstances.
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