Hands-on Test at Seul Gangnam Skinology Clinic | Director Shin Ji-yeon + DeepSEE Visual HIFU: All You Need to Know About 2026’s Latest Prices and Pitfalls to Avoid
When I visited Seoul this time, my focus was on researching the “DeepSEE™ Visual HIFU” technology. After checking out several Dermatology clinics in Gangnam, I ended up at XENIA Clinic. The reason is simple: it’s one of the few institutions that can make the Ulthrea HIFU system visible to patients. Dr. Shin Ji-yeon allows you to clearly see the different layers of your skin on a screen before deciding where to apply the energy. There’s no random treatment or nurse-driven decision-making, and the prices are fairly reasonable for the Gangnam area. In this article, I’ll share everything I found out—including the 2026 pricing, transportation details, ideal candidates, and potential pitfalls.
Why did I choose Dr. Shiree?
To be honest, there are way too many Dermatology clinics in the Gangnam area—one right after another just a few steps away. There are three reasons why Dr. Shiree made me stop.
First up is the DeepSEE™ visual HIFU. Conventional HIFU treatments rely on experience—doctors determine the depth and energy level based on the facial structure. Seoulcheil uses the original DeepSEE technology from the Ulthrea Ulthrea system, allowing practitioners to see the subcutaneous tissues in real time on a screen before treatment, so they can decide exactly which layer each pulse should target. For someone like me who’s worried about uneven results or hollow-looking skin, this visualization feature provides an extra layer of peace of mind.
Second, Dr. Shin performs all treatments in person. At many large chain Dermatology clinics, consultations are done by department heads while nurses or Dental hygienists carry out the procedures. At Shilaya, however, Dr. Shin conducts one-on-one consultations and personally handles all core treatments such as injections and phototherapy services. I had a consultation with her that lasted about 30 minutes—she first examined my skin, asked about previous treatments I’ve had, and only then presented me with a treatment plan.
Third, the Chinese-language service is truly seamless. The clinic has a dedicated section staffed by Chinese-speaking consultants, allowing patients to use Chinese throughout the entire process—from booking appointments, visiting the clinic, to receiving translation during consultations and getting instructions for post-operative care. Receipts and post-operative guides are also available in Chinese, which is extremely convenient for international clients.
2026 Puriya Popular Procedures Price Reference
Here are the reference prices I compiled from BeautsGO and in-person consultations. Prices in South Korea can change rapidly due to promotions and exchange rate fluctuations, so please check the actual rates at the clinic or on the platform on the day of your visit.
| Project | Reference Price (KRW) | Who is it for? |
|---|---|---|
| DeepSEE Ulthrea: 100 Treatments | Starting from ₩400,000 | Blurred jawline with mild sagging |
| Thermage 600 Shots | Starting from ₩1,790,000 | Full-face tightening and collagen regeneration |
| Juvelook Glow Injection 2cc | Starting from ₩249,000 | Dull skin tone, dry and dehydrated |
| Filler for the chin (Korean-made Atiere), 1 centum core | Starting from ₩79,000 | Shortened chin with blurred contours |
| Gold RF Microneedling | Starting from ₩300,000 | Pores, acne scars, and fine skin texture |
| ONE DAY Pico Treatment Package | Starting from ₩129,000 | Age spots, acne scars, uneven skin tone |
| Rejuran Glow Water 2 centum core | Starting from ₩280,000 | Rough skin texture and collagen loss |
Shiraya adopts a pricing strategy of keeping prices the same in China and South Korea, clearly displayed on its website. There’s no price increase just because you’re a foreigner when you visit the store. Payments are accepted in cash, credit cards, Alipay, WeChat, and WOWPASS, with tax refunds available for certain services on-site.
Go there in person: Exit 10 at Gangnam Station, 4 minutes away
Suliyaa is located on the 4th floor of Seorisa Building, at 441 Gangnam-daero, Seocho-gu, Seoul. I walked out from Exit 10 of Gangnam Station on Subway Line 2 and reached there in about 4 minutes. If coming from Exit 7 of Sinnonhyeon Station, it takes roughly 2 minutes. The building’s entrance isn’t very noticeable, so it’s recommended to copy the Korean address “서울 서초구 강남대로 441, 4층” and give it to your driver or navigation system.
The process on that day goes like this: registration → filling out basic information and medical history → 3D skin analysis → a consultation with Director Shen → confirmation of the treatment plan and price → the actual procedure → instructions for post-procedure care. The entire process takes about 1.5 to 2 hours. Since appointments are required, there’s little waiting time, but slots are particularly limited on Saturdays, so it’s recommended to book at least 3 to 5 days in advance.
The interior of the clinic is bright and clean. In the waiting area, you can see many international guests carrying suitcases—many of them schedule their Pellea treatment as the last stop on their trip, heading straight to the airport afterward. This also shows how well they are accustomed to serving foreign clients.
Before going to Seria, I recommend you take a close look at these points first.
Focus Point 1｜DeepSEE Visual HIFU ≠ Completely Pain-Free
Visualization technology helps deliver the energy more precisely, but the HIFU treatment still tends to cause a tingling or sore sensation. Seria applies an anesthetic before the procedure, and Director Shen will adjust the energy level based on your tolerance. Personally, I find that the pain is less noticeable along the jawline and Forehead, while it’s more pronounced in areas closer to the bones. If you’re extremely sensitive to pain, it’s recommended to discuss this with the doctor first rather than enduring it.
Focus Point 2｜Not a large chain that does “everything”
The BeautsGO platform offered by Shireeya currently features two injection treatments: Juvelook hydrating injections and Filler for the chin. Its main strengths lie in photorejuvenation and precise injection adjustments. If you’re looking for liposuction, Double eyelid surgery, or major facial contouring procedures, this isn’t the right place for you. It’s more accurate to think of it as a “specialized Dermatology” clinic.
Focus Point 3｜Closed on Sundays and Public Holidays
The business hours are from 10:00 to 19:00 on weekdays, and from 10:00 to 16:00 on Saturdays. The clinic is closed on Sundays and public holidays. Due to the high demand during holidays and weekends in South Korea, it’s recommended not to schedule appointments on Sundays, nor to book flights on the day of the treatment. Although HIFU proceduresほとんど回復期間が必要ありません，I still advise waiting 24 hours after the treatment before taking a long-flight, and avoiding hot springs, saunas, and excessive sun exposure for a week.
Focus Point 4｜Appointments Only – Limited Spots with the Director
Since Dr. Shen performs the procedures in person, the number of patients he can see each day is limited. I noticed that Saturdays are almost always fully booked. If you insist on having Dr. Shen handle your treatment, it’s recommended to make an appointment at least a week in advance and mention your preference when booking. Last-minute walk-ins are likely to have to wait their turn or be scheduled for consultations at another time.
Focus Point 5｜Transparent pricing, but “promotional prices” can change
Suliyaa lists its prices publicly on both its official website and BeautsGO. The prices I’ve listed are reference figures for 2026. Dermatology clinics in South Korea often run special promotions during seasonal changes or holidays, sometimes offering lower prices than the listed rates, while popular appointment slots may see price increases. My habit is to check the current prices on BeautsGO before heading there, and then verify them once at the clinic to avoid any misunderstandings.
My honest truths and tips to avoid pitfalls
Ideal candidates for Shiree Clinic: overseas clients with limited budgets who still want to undergo HIFU or Thermage treatments in Gangnam, those who prioritize treatment performed personally by the clinic director, require services in Chinese, and seek transparent pricing.
Those who may not be suitable: individuals seeking an ultra-privileged one-on-one VIP experience, those wanting to book a package of over a dozen treatments at once, or patients who are highly sensitive to pain yet still wish to undergo high-energy HIFU treatments.
A word of advice: Seoulcheil is what’s known as a “high-efficiency factory-style clinic.” While it’s clean and the procedures are well-organized, there are many clients and a fast pace, meaning the transition between consultations and treatments is quite quick. If you’re looking for more time to chat and take things at your own pace, I recommend booking during the first slot in the morning on weekdays, or at least avoiding Saturday afternoons.
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Disclaimer: This article is based on personal field visits and information compilation, intended solely for reference only and does not constitute medical advice or recommendations. Results from cosmetic procedures vary from person to person; please consult a professional in person or check the prices and options on the BeautsGO platform for accurate information.
