Is South Korea’s HEER Dermatology Worth Visiting? 5 Truths from My Personal Experience at W Tower in Gangnam

Chloe

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08/25/2026

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Price reference, Beauty tips, Recommended by the hospital

Is HEER Dermatology in South Korea Worth a Visit? 5 Truths I Discovered After Visiting Them at W Tower in Gangnam
During my trip to Seoul,

I didn’t include HEER Dermatology in my initial itinerary because it wasn’t as well-known online compared to those larger chain clinics. It wasn’t until I read comments on Dcard and PTT saying, “The director only recommends procedures he has personally performed,” that I decided to make a detour to Sinnonhyeon to check them out. From stepping into the elevator to leaving the clinic, everything was quite different from what I expected—it wasn’t a noisy, high-volume setup like typical clinics, but rather felt more like visiting a premium, personalized medical practice. In this article, I’ll share everything I observed firsthand, the prices I inquired about, and whether it’s truly worth making the special trip.

30-Second Summary

HEER Dermatology’s main clinic in Seoul is located on the 10th floor of W Tower in the Seocho district of Gangnam, just a 1-minute walk from Exit 7 of Sinnonhyeon Station. The lead physician, Dr. Lee Sang-shin, is a board-certified specialist in Dermatology with 18 years of experience. The clinic operates under a system where only 6–8 patients are seen per day by the doctor himself. It specializes in anti-aging treatments, collagen regeneration, and premium skin care services. As of 2026, the estimated prices are as follows: Ulthrea HIFU – 350 shots at ₩1.58–2 million; Pony Up thread lifting – ₩1.5–2.5 million; Thermage FLX-3 – ₩1.2–2.5 million; Juvelook – ₩150,000–250,000; Rejuran 2 centum core units – ₩200,000–400,000. Prices remain the same for both Korean and foreign patients. Appointments must be made in advance, as it’s almost impossible to get in last minute.

HEER Dermatology Seoul Main Branch | BeautsGO-Verified Appointment B

ooking
10th Floor, W Tower, 54, Seocho-daero, Seocho-gu, Seoul (above Musinsa Standard) | 1-minute walk from Exit 7 of Sinnonhyeon Station | Open Monday to Friday from 10:00–19:00, Saturday from 09:30–15:00; closed on Sundays

👉 Click here t

o check current prices and book an appointment at HEER Dermatology

Why did I come across HEER Dermatology?
To be honest, those visiting S

outh Korea for medical aesthetics for the first time usually don’t think of HEER right away. It doesn’t have overwhelming advertising campaigns, nor does it offer those fixed-price packages typical of chain stores. But during my research, I noticed several keywords appearing repeatedly: “personal consultation by the director,” “same prices in South Korea and China,” “only recommending treatments they’ve personally used,” and “daily quotas.” These features hit right at the pain point for many people in Seoul’s medical aesthetics industry—tho

Front Desk at HEER Dermatology

se who don’t want to be bombarded with unsolicited sales pitches.

Exit No. 7 at Sinnonhyeon Station, cross the road, then turn into an alley. You’ll see the W Tower housing Musinsa Standard; take the elevator up to the 10th floor. The entrance isn’t very large, but once you step inside, the space feels quite spacious. The Hermes orange color scheme gives the clinic an atmosphere that resembles more a luxury hotel lobby than a regular medical practice.

First impression upon arriving at the clinic: This place really doesn’t fe

el like a “discount clinic” at all.
I had an appointment set for 2 p.m. on a weekday, and there were only two or three patients in the waiting area—so quiet that I could hear the sound of the coffee machine. The staff first verified my appointment details before leading me to a consultation room to wait for the director. The wait wasn’t long, and it was clear they weren’t in a rush—something that stood in sharp contrast to some chain Dermatology clinics I’ve visited befor

Consultation Area at HEER Dermatology

e, where patients kept calling out their names one after another.

When Director Lee Sang-shin came in, he didn’t ask right away what treatment I wanted. Instead, he examined my skin condition and asked about my recent skincare habits before saying, “Given your existing collagen level, you actually don’t need to combine HIFU with Thermage.” That statement immediately put me at ease—after all, many clinics would

Treatment Rooms at HEER Dermatology

push you to have as many treatments as possible.

The combination I had originally planned to get was simply removed by him, who recommended using the Smashing HIFU along with Juvelook for hydration. This kind of consultation approach, aimed at helping patients save money, is indeed rare in Seoul.

HEER Dermatology 2026 Popular Treatment Price List
T

he prices listed below are reference figures obtained by comparing the information provided during my consultation with publicly available online data. Actual costs may vary depending on the dosage, number of sessi

ons,	treatment area, and cu
rrent promotions, with the final price subject to an in-person assessment	. These prices do not include 10% VAT, and tax refunds are availa
ble upon presentation of a passport. Reference Prices (in Sout	h Korean Won) Smashing Ulthrea: 350 shots (lower face + ne
ck) – ₩1,580,000 to ₩2,000,000 Pony Up Lifting (t	hread lifting + precise injection) – ₩1,500,000 to ₩2,500,00
0 Thermage FLX-3 3rd Generation Radiofrequency –	₩1,200,000 to ₩2,500,000 Juvelook Collagen Rege
neration Injection: 1 dose for the entire face – ₩1	50,000 to ₩250,000 Sculptra DongAn Center Intro
duction: 1 dose – ₩400,000 to ₩700,000 Rejuran Glow I/S: 2	centum core – ₩200,000 to ₩400,000 Pico Laser:
Entire face treatment – ₩100,000	to ₩300,000 Filler injections (for Tear trough
correction/Nasolabial Fold Correct	ion) – ₩200,000 to ₩600,000 Botox (for Masseter
/fish tail lines, per area) – ₩50,000 to ₩2	00,000 EMFACE/ONDA Lifting/BBL HERO: Prices
vary based on treatment area and plan selected The recommended comb	ination I was given wa

s Smashing 350 shots (starting at ₩1,580,000) plus one dose of Juvelook for the entire face (starting at ₩150,000), bringing the total cost to around ₩1,700,000–₩1,800,000 for contour tightening and collagen hydration. If you have a higher budget, you can add Thermage as well, though the doctor will determine whether it’s truly necessary based on the thickness of your skin.

Waiting Area at HEER Dermatology

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FAQ｜Common Questions About HEER Dermatology
Q1: Is the price at HEER truly the same for S

outh Koreans and foreigners? Based on the quotes I saw that day and
official information, the price is identical for both locals and foreigners, with no extra charge for tourists. The actual cost will still be determined after a face consultation.
Q2: Can I come without an appointment? It’s highly

recommended not to. There are limited slots available each day,
even fewer on weekends, so it’s almost certain you won’t be able to see a doctor if you show up last minute.
Q3: Will the director pe

rform the treatment personally? Dr. Lee Sang-shin hand
les consultations and treatment planning himself, while the actual procedures depend on the specific treatment and clinic arrangements. It’s advisable to ask directly when making an appointment.
Q4:

Can I go shopping right after the treatment? With HIFU and
radiofrequency treatments, the skin may turn red or swell slightly on the same day, so it’s recommended to return to your hotel to rest. Fillers and Botox have less of an impac

t.
Q5: Do I need to pay a deposit? Booking
through BeautsGO usually doesn’t require a deposit. Payments are made in South Korean won on-site, and some treatments accept credit cards. Don’t forget to bring your passport for tax refunds.
Q6: H

ow long does it take to see results? Results from
HIFU and radiofrequency treatments gradually become apparent over 1–3 months. Collagen injections and DongAn Center Introduction treatments typically require multiple sessions, depending on individual results.

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