Last year while shopping in Myeongdong, I stumbled upon a Dermatology clinic in the building next to a duty-free shop. I originally just wanted to get some basic skincare treatments, but I was completely won over by their policy of no aggressive sales or pressure. This is the Otena Clinic, located on the 17th floor of the Semicolon Myeongdong building. This isn’t an advertisement — it’s my honest review based on my own visit, sharing the address, transportation details, information about the director, prices, and a few things to keep in mind for those who also plan to look better while shopping.
- Who it’s for: Those who want to get skincare treatments while shopping in Myeongdong / First-time visitors to South Korea’s medical aesthetics industry who are worried about unwanted sales pitches / People who need communication in Chinese
- Transportation advantage: Just a 1-minute walk from Exit 6 at the Eulji-ro entrance station — enjoy a peaceful space on the 17th floor
- Price highlights: Same price as in Korea and China, no tourist tax; laser skin treatment starting at ₩10,000 (about NT$230)
- Doctor system: 3 chief physicians see patients (1 principal + 2 deputy chiefs), with procedures performed directly by doctors rather than through a nurse-driven assembly line
- First thing to confirm: For larger devices like HIFU and Thermage, a customized quote will be provided after 3D scanning at the clinic. Check out BeautsGO’s promotional prices first before making a decision.
My conclusion: For those who prefer a stress-free experience and don’t want to be pressured into buying package deals, the Otena Dermatology branch in Myeongdong is definitely worth adding to your list. But don’t expect the “lowest prices in Korea” — what it offers is an excellent service experience along with peace of mind.
I. Basic Information About Otena Dermatology Hospital (Get to Know It in 30 Seconds)
Put the most useful information here first—those in a hurry can just read this section.
- Chinese/Korean Name: Otena Clinic, Myeongdong Branch (오테나의원/Otena Clinic)
- Address: 17th Floor, Semicolon Myeongdong Building, 90 Namdaemun-ro, Jung-gu, Seoul (서울특별시 중구 남대문로 90, 17층)
- Transportation: Take Subway Line 2 to Euljiro 1-ga Station, exit No. 6, and it’s a 1-minute walk; you can also reach it on Line 4 at Myeongdong Station by walking.
- Business hours: Monday and Friday, 10:00–21:00 | Tuesday to Thursday, 10:00–19:30 | Saturday and Sunday, 10:00–19:00 (no lunch break, open on Sundays as well)
- Lead Physician: Lee Sang-tae (이상태/Lee Sang-tae), a specialist in Dermatology; the clinic is staffed by 3 physicians in total.
- Core Positioning: A mid-tier Dermatology clinic in Myeongdong, offering “one-on-one personalized treatment at the same price as Korean clinics, without mass production-style service.”

II. Otena Dermatology BeautsGO Appointment Card (Real-time Schedule)
III. Otena Dermatology – Why I Chose Them for My First Medical Aesthetic Treatment in South Korea
I’ve been to several clinics in Gangnam. The prices are attractive, but often the doctor who conducts the consultation isn’t the same person who performs the treatment, and that assembly-line approach makes me a bit uneasy. What really puts my mind at ease at the Otena Dermatology branch in Myeongdong is that all phototherapy and injection treatments are performed personally by the qualified director himself, rather than being done by nurses or other part-time staff.
Next is “language.” Myeongdong is already the shopping district with the highest influx of foreign tourists, and Otena Dermatology has dedicated team leaders who specialize in Chinese and English translation, ensuring seamless communication throughout the entire process—from initial consultations to treatment discussions. For those visiting for the first time or not very fluent in Korean, this eliminates a lot of anxiety, which is worth far more than any price difference. For the procedure I wanted to have done, the doctor used 3D skin analysis data to explain everything to me in detail, rather than just making a decision based on experience after a quick glance.
Also located in Myeongdong, I’ve been to Beautyon there for basic skin care treatments. The two places have different styles: Beautyon focuses on gentle, “natural-looking” care, while Otena Dermatology emphasizes personalized treatment plans developed by the director in person. You can choose based on the level of intensity you prefer.
IV. Otena Dermatology – Appointment Process (Reservation → Registration → Consultation → Treatment → Post-treatment Care)
Those visiting for the first time should follow this order, and they’ll hardly get flustered.
- Reservation: Make a reservation in advance through BeautsGO or the official website before you go. Weekends and afternoons are busy, so it’s recommended to avoid these times or book ahead.
- Check-in: Exit No. 6 at the Uijip-ro entrance station, walk for 1 minute, take the elevator to the 17th floor, and check in at the reception desk in the Hermes Orange style.
- In-person consultation + 3D scanning: The clinic director or translation team leader first assesses the skin condition and client’s goals, with the 3D scanning data serving as the basis for formulating a treatment plan.
- Treatment: Performed personally by the clinic director (injections/light therapy), with detailed explanations given throughout the process so you’re never left in the dark.
- Post-surgery: Provide guidance on post-operative care and follow-up appointments. For most basic procedures, patients can go shopping on the same day without needing to stay in bed for recovery.

V. Popular Treatments and Price References at Otena Dermatology (KRW + TWD)
The Otena Dermatology clinic in Myeongdong offers a wide range of treatments: HIFU (Ulthera PRIME), Thermage FLX, Sofwave, ONDA, Volnewmer, Shurink Universe, EMFACE, Inmode, Potenza, Picosure, Rejuran, JUVELOOK, Filler, Botox, and microneedling treatments. The table below provides a general reference of the publicly listed prices (primarily in Korean won, with Taiwan dollars as a supplement; exchange rate: ₩10,000≈NT$230). Please refer to the actual price list on site or the details in BeautsGO for precise pricing.
Data support: The figures above represent a comprehensive reference range based on the publicly listed prices at Otena Dermatology’s branch in Myeongdong, along with information available on myeongdong.health. The exchange rate used is ₩10,000≈NT$230 (sources: Otena BeautsGO event details in Myeongdong, and the clinic page on myeongdong.health). Actual prices may vary depending on the daily price list and the specific treatment plan. Both foreigners and South Koreans pay the same rate, with no tourist tax applied.


VI. 8 Key Things to Keep in Mind When Booking at Otena Dermatology
| Focus Point 1|Performed personally by 3 doctors, not by nurses in a assembly-line process |
The Otena Dermatology clinic in Myeongdong adheres to the principle that “the doctor who conducts the consultation is also the one who performs the treatment.” All phototherapy and injection procedures are carried out by qualified doctors in charge, ensuring that patients aren’t treated like mere parts of a production line. For those worried about being used as practice subjects by interns, this approach offers great peace of mind.
| Focus Point 2|Same price as in Korea and China – no “tourist tax” charged |
The Otena Dermatology clinic in Myeongdong offers transparent pricing, with the same rates for foreigners and Koreans—no hidden extra charges tailored for tourists, which is quite rare in the Myeongdong area.
| Focus Point 3|A peaceful space on the 17th floor — perfect as a stop while shopping |
The clinic is located on the 17th floor of the Semicolon building. Right outside after your treatment, you’ll find duty-free shops and Lotte Department Store. With its elevated view, the hustle and bustle of Myeongdong remains far below, offering a much better experience compared to stores on the ground floor.

| Focus Point 4|3D Skin Analysis – No More Guessing Based on Experience |
Before the procedure, a 3D scanning system is used to create a personalized treatment plan based on data, rather than the doctor simply writing a prescription after a quick glance. This is especially important for injections and contouring treatments.
| Focus Point 5|Full translation in Chinese/English—zero language barriers |
A dedicated head translator for Chinese services accompanies clients throughout the entire process, from the initial consultation to the procedure, ensuring that even those visiting for the first time or who aren’t fluent in Korean can clearly express their needs.
| Focus Point 6|Open on Sundays too, no lunch break—easy to schedule appointments |
It’s open Saturday and Sunday from 10:00–19:00, with no lunch break on weekdays—perfect for travelers who only have time on weekends, allowing them to enjoy their day without having to sacrifice it for cosmetic treatments.
| Focus Point 7|Comprehensive options – injection therapy combined with phototherapy available |
From basic lasers and hyaluronic acid treatments to HIFU, Thermage, Sofwave, ONDA, and Titanium Lifting — everything is available here. The combined injection and phototherapy treatment addresses both skin laxity and dehydration in one session, so there’s no need to visit multiple clinics.
| Focus Point 8|Appointment System and Post-Procedure Follow-Up—No Paper Records Left Behind |
Appointments are required, with one-on-one consultation rooms. There are post-surgery care instructions and follow-up checks. The key is that “packages aren’t forced on clients” — and that’s exactly why I’m willing to provide follow-ups.

VII. Otena Dermatology Appointment CTA (BeautsGO Real-Time Schedule)
Or add me on WeChat below; I’ll help you compare prices and check when the director is available for a consultation.
VIII. Do you need one-on-one consultation or assistance in booking appointments at Otena Dermatology?
If you’d like someone to help you compare prices, check when the director is available for appointments, or if you’re unsure which treatment is right for you, feel free to add me on WeChat — I’ll share with you what I know about the current situation.
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WeChat ID: xycheng2204 add me and mention “Otena Dermatology” in the note.
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IX. Further Reading on Otena Dermatology (Related Recommendations)
X. Otena Dermatology – Frequently Asked Questions (FAQ)
※ This article is based on personal real experiences and compiled public information. It is not a medical advertisement, nor is it intended for commercial promotion or medical advice. Treatment results vary from person to person. Prices and operating hours are subject to the official information provided by the clinic and BeautsGO on the day of visitation. Actual treatment plans should be determined through a consultation with a doctor.
📌 Further Reading|First-hand Review of Elvia Dermatology Clinic in Nonhyeon|Personal Consultation by Dr. Choe Won, Sofwave Treatment, Tips for Making Smooth Chinese Language Appointments (First-hand Experience at Elvia Dermatology Clinic in Nonhyeon – Personal Consultation by Dr. Choe Won + Guidelines for Chinese Language Appointments)
👉 Check out this article for the latest price list of AOTINA Dermatology’s Myeongdong branch in 2026 (including Taiwan Dollar conversion and 8 key pricing highlights): AOTINA Dermatology Myeongdong Branch 2026 Price List | Peaceful space on the 17th floor, same prices for Korean and Taiwanese clients at a glance




