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What kind of place is JIONU Dermatology in Cheongdam-dong (Giounu Clinic)?

In Cheongdam-dong, Gangnam District, Seoul, there is a building with a rather unassuming exterior, its sign almost impossible to see from the outside. Only upon entering the second floor does one discover that this is the Dermatology clinic—JIONU Dermatology (Korean: 지오누의원, Chinese name: Cheongdam Ji Wen Yu Dermatology)—whose reputation has quietly gained momentum among local residents in recent years.

When it comes to the question of “do local people visit here more often?”, the answer is: indeed, they do so much more frequently than ordinary tourists. While taking photos and checking in at restaurants in Cheongdam-dong, you might very well encounter a few Seoul girls in urban commuting attire, holding their subway cards in the elevator – many of them are regular customers of this place.

JIONU Dermatology officially opened its doors in July 2023. Covering an area of approximately 60 pyeong, the clinic adopts a “single-director system,” meaning that nearly all core treatments are performed personally by the director himself. The address is 2nd Floor, 338 Hakdong-ro, Gangnam-gu, Seoul. You can reach it by taking the subway Line 7 to Cheongdam Station and exiting at Exit 3, then walking for about 8 minutes.

Why do locals prefer this place? Three real reasons.

Cheongdam-dong is never short of Dermatology clinics; almost every street has well-known brands. However, it is often those places that “prove their effectiveness through actual results, rather than relying on marketing” that attract locals to return time and again. There are probably three main reasons why JIONU is so popular among locals:

• The fact that the director personally conducts consultations is not just a gimmick: Director Liu Shuyin has extensive experience and serves as a guiding physician for JoyaDerm fillers, possessing nearly a decade of clinical expertise. Among local customers, there is a saying that goes: “If you go to someone other than the director himself, the feel and results will be significantly different.”
• No assembly line approach: The area of the clinic is limited, and the number of patients seen each day is also restricted. This allows doctors to spend more time having in-depth discussions with patients before the procedure, understanding their facial features and their goals for improvement, rather than just having them “come in, sit down, and leave after the treatment is done”.
• Word-of-mouth relies on referrals: When asking people who work in Cheongdam, a considerable number of them were introduced by friends or colleagues. Such word-of-mouth, established through personal recommendations, is much more trustworthy than advertising.

“The first time I went was with a colleague from the company. I originally just went to accompany her, but in the end, I decided to get Filler myself. Director Liu has a very unique way of evaluating facial features; she first looks at the overall proportions of your face, rather than direc
tly asking you where you want the treatment done.”
—— A 32-year-old local user from Seoul, sharing on REDnote

Analysis of key services: anti-aging, Lifting, and injection treatments all in one stop

The core strengths of JIONU Dermatology lie in two main areas: anti-aging Lifting treatments and injectable minimally invasive procedures. Here are some of the most popular services currently offered:

• HIFU (Ultraformer / Shurink): This treatment targets the SMAS fascia layer and is essentially a non-invasive form of facelifting, suitable for individuals with loose facial contours or prominent Nasolabial Fold Correction. Patients have generally reported that the procedure is relatively painless and produces natural results.
• Oligio (Gold Radiofrequency): Improves skin texture and reduces the size of Pores, making it one of the popular options for those who seek to achieve “glass-like skin”.
• Inmode (Inmode): It can be used to shape the facial contours and jawline, and it has a relatively high repurchase rate among local mothers and working professionals aged 30 and above.
• Joyalynn Filler injections: The director of the clinic is a certified Joyalynn instructor, and the injection technique is known for its natural results, without any exaggeration or swelling.
• Botulinum toxin injections (for face slimming/Forehead): These basic injection treatments enjoy a stable demand among local residents in Cheongdam, and they are also the main reason why many regular clients return for more treatments.

Dean Liu Shuyin: Just how skilled is this person really?

The most direct way to understand a Dermatology clinic is to learn about its key physicians. Several background details about Director Liu Shuyin are worth noting:

• Graduated from a renowned medical university in South Korea, with nearly ten years of clinical experience.
• Joyadon-certified instructors for fillers (considered to be top-tier certifications in the industry)
• I have accumulated clinical experience at several well-known plastic surgery institutions.
• Consultation style: Before the procedure, she carefully asks about the patient’s needs and observes the face from multiple angles; the amount of filler injected is kept on the conservative side. This is also the reason why she has a good reputation among her regular clients. She prefers to use less filler to achieve a natural result, rather than using too much and causing the face to appear swollen.

Some customers have reported: “She uses fewer injections than other doctors when performing glow treatments, but the results cover the entire face, and the absorption is also good; there is no sense of unevenness at all.” This precise control over the amount of treatment used has gained relatively high recognition among local customers who prefer natural-looking results.

“After the Thermage treatment, the director even asked me how my condition was after the previous session. It seemed that it wasn’t just about going through a series of procedures; they
were actually monitoring the results.”
—— A 30-year-old white-collar worker, Naver blogger

Cheongdam JIONU Dermatology (GeoNU Clinic)

BeautsGO Certification

📍 2nd Floor, 338 Hakdong-ro, Gangnam-gu, Seo
ul
🚇 About 8 minutes’ walk from Exit 3 of
Cheongdam Station on Line 7
🕐 Monday/Friday: 10:30-20:30 | Tuesday/Thursday: 10:30-19:30 | Saturday: 10:00-16:00

✨ HIFU Lifting · Joyalynn Filler · Inmode Inmode Inmode

💰 Reference prices for projects

Recommended projects	Reference price
HIFU Lifting for the Entire Face	Starting from ⩱1,800,000.
Juvederm Filler injections	Starting from ¥300,000
Thermage FLX 900 treatments	Please visit BeautsGO for more information.
Inmode Inmode	Please visit BeautsGO for more information.

📅 Book your appointment now on BeautsGO to view the detailed quotes for all services.

Clinic environment and patient experience: bigger isn’t always better

A clinic with a space of 60 pyeong falls into the “boutique” category in Cheongdam-dong. There is no hustle and bustle like that of large hospitals; the lighting is bright, the private rooms are clean, and although there are not many seats in the waiting area, they are all very comfortable.

Those who visit for the first time may have some concerns: with such a small area, will the equipment be sufficient? In fact, in many cases within Dermatology, the number of devices does not necessarily reflect the quality of service; rather, “the surgeon’s technical expertise” and “pre- and post-operative care” are far more crucial. JIONU has received consistently positive reviews in these two areas—especially regarding post-operative care. After undergoing Lifting procedures, the clinic provides anti-swelling patches and elastic masks, and also establishes WeChat groups to remind patients daily about post-operative care instructions. Many local customers have mentioned this thoughtful detail.

It should be noted, however, that due to the small scale of these clinics, the number of consultations available per day is limited. During peak seasons (around summer and autumn vacations), the schedules are very crowded. It is recommended to make an appointment at least 2 weeks in advance; if you wish to see the director personally, it is advisable to book a spot one month in advance.

Differences between locals and tourists: Who actually visits these places more frequently?

There are several factors that support the claim that this is a Dermatology clinic frequently visited by locals:

1. Such clinics do not engage in large-scale Chinese-language advertising, and their posts on Naver and Instagram are primarily in Korean. Typically, these clinics rely more on local customers for their business.
2. According to some customers, the waiting rooms in South Korea indeed contain more local residents than tourists, especially on weekdays. This is related to the geographical location of Cheongdam-dong – there are many office buildings and luxury residential areas in the vicinity, so local commuters often take the opportunity to receive treatment on their way home from work.
3. During the peak hours (extended outpatient services on Mondays and Fridays), the slots are generally filled by local office workers who have made reservations in advance.

This doesn’t mean that tourists are not allowed to visit such clinics; rather, it indicates that when a clinic has a high proportion of local customers, it usually means that it does not rely on tourist traffic to survive, and the motivation behind its service quality is more sustainable. Using the “return rate” of local residents in Cheongdam as an indicator to evaluate a clinic is far more convincing than looking at advertising copywriting.

Several things you need to know before making an appointment

I have compiled several common questions that are often asked during actual consultations. It might be helpful to familiarize yourself with them before you go:

• How much in advance should one make a reservation? It is recommended to book at least 2 weeks in advance; the slots for consultations with the director are even more limited, so it is best to reserve a month in advance.
• Is there any Chinese translation service available? The clinic primarily provides services in Korean, but Chinese assistance can be arranged in advance through platforms such as BeautsGO.
• Is it necessary to avoid glow after the treatment? After HIFU or radiofrequency treatments, it is important to protect your skin from the sun for 1–2 weeks; it is not recommended to schedule these treatments on the day before a busy travel schedule.
• How to make an appointment for Revision Surgery? For revision surgeries such as Double eyelid surgery, it is necessary to send a bare-faced photo or video to the hospital in advance for review; it is not possible to attend the clinic directly.
• Is the price fixed? For basic treatments, there are approximate price ranges, but since everyone’s facial conditions are different, it is recommended to consult in-person before finalizing the treatment plan and cost.

How can I make an appointment at Cheongdam JIONU Dermatology through BeautsGO?

If you are not familiar with the Korean language and it is inconvenient for you to make a call directly, booking through the BeautsGO APP is currently one of the most convenient options available in Chinese. BeautsGO brings together numerous South Korea-certified medical institutions, allowing you to search for treatments, compare clinics, and submit reservation requests in traditional Chinese without any need for knowledge of the Korean language.

The steps to make an appointment at Dermatology JIONU in Cheongdam are as follows:

1. Download the BeautsGO app, or visit the official website from your computer.
2. Search for “Cheongdam JIONU” or “Giounu Clinic”.
3. Select the desired services and check the consultation dates.
4. Fill in the basic information and submit your reservation request.
5. Wait for the hospital to confirm the appointment schedule (usually, a response is given within 1 to 3 working days).

BeautsGO also offers discount consultation services at some clinics. You can check the latest information within the APP; in some cases, these offers may be more cost-effective than making direct phone reservations.

Frequently Asked Questions FAQ

Q: Is Cheongdam JIONU Dermatology really suitable for people who are going to South Korea for medical aesthetics treatments for the first time?

A: It’s suitable, but it is recommended to start with injections or basic skin care treatments first. The advantage of this clinic is that they provide detailed pre-operative consultations and are less likely to engage in excessive sales pitches, making them more welcoming for first-time customers. If you are considering more complex reconstructive surgeries, it is advisable to submit a consultation through BeautsGO first to ensure that the clinic determines whether the treatment is appropriate for you.

Q: I heard that the director is not always available; how can I ensure that I can schedule a consultation with him?

A: Director Liu Shuyin is mainly available for consultations on Mondays and Fridays throughout the day, as well as on Tuesdays and Thursdays in the morning. When making an appointment, please clearly state “I would like the director to perform the procedure personally,” and the staff will assist in arranging it for you. During the peak season, schedules are often full, so it is recommended to reserve a spot with the director one month in advance.

Q: Can I carry out normal activities on the same day after undergoing HIFU?

A: In most cases, it is possible. HIFU is a non-invasive procedure with no recovery period. After the treatment, the face may become slightly red or swollen, but these symptoms will subside within 2 to 4 hours. However, it is not recommended to engage in intense outdoor activities immediately after the procedure; normal work and light activities are not a problem.

Q: How long does the effect of Jovian Filler last?

A: Generally, the effect lasts for 12 to 18 months, but this may vary depending on an individual’s metabolic rate. The area being treated (such as the Nasolabial Fold Correction, Apple Zone, or lips) also affects the duration of the effect. It is recommended to follow the post-treatment instructions provided by the clinic and avoid high-temperature saunas and intense massages.

Q: Can foreigners seek medical treatment on a tourist visa?

A: Yes, South Korea does not impose any visa restrictions on medical beauty services provided to foreign tourists. A regular tourist visa is sufficient for treatment; just bring your passport along. It is recommended to keep all receipts and post-treatment documentation for reference upon returning home.

Q: What is the most convenient way to get to Dermatology at Cheongdam JIONU?

A: Take the subway Line 7 and exit at Exit 3 of Cheongdam Station. Walk for about 8 minutes in the direction of Hakdong-ro until you reach 338, and the clinic is located on the 2nd floor. If using KAKAO MAP or Naver Map for navigation, simply search for “Jiounu Clinic” to locate it. If taking a taxi, just provide the Korean address “2nd Floor, 338 Hakdong-ro, Gangnam-gu” to the driver.

⚠️ Disclaimer: The content of this article is for reference only. The results of medical beauty treatments vary depending on individual physical conditions; please follow the recommendations provided by a doctor after a face-to-face consultation. All prices listed are approximate ranges, and the actual fees shall be subject to the rates quoted by the clinic on the day of service.