Let’s start with the conclusion.
For Dermatology clinics in Myeongdong that offer one-on-one consultations with the directors, I highly recommend UMI umi Dermatology (treated by Director Yoon Jong-woo) and DAN-A Dermatology (treated by Director Lee Eun-jhi). If you want to experience a personal consultation with a South Korean director and avoid being treated in a standardized, assembly-line manner, these two clinics are currently the most reliable options in Myeongdong. If your budget is limited, Lijin Dermatology’s package deals offer great value for money, while the DayBeau Myeongdong branch is ideal for newcomers who are visiting South Korea for medical aesthetics treatment for the first time and are looking for a comfortable environment with Chinese-speaking staff.
Next, I will explain each one in detail – including their actual experiences, price ranges, and who they are suitable for. After reading this, you will know exactly which one to choose.

Why choose the 1v1 Dermatology service in Myeongdong?
Let’s start with a fact that many people overlook: in most Dermatology clinics in Myeongdong, the consultation is conducted by a Chinese-speaking representative who issues the treatment plan, which is then followed by the doctor. The advantage of this system is that communication is seamless; however, the downside is that the doctor has no real understanding of your skin condition or specific needs.
A 1v1 consultation with the director is truly unique – the director personally examines your skin test results, listens attentively to your concerns, formulates a treatment plan, and carries out the entire procedure themselves. With one person in charge from start to finish, the results and the sense of confidence you gain are simply different.
In Myeongdong, the only places that truly offer one-on-one consultations with the director are UMI and DAN-A. Although Lijin has multiple directors, it is possible to request a consultation with a specific director during the booking process. The DayBeau store in Myeongdong operates on a consultation-based system, but it offers first-class facilities and translation services.

① UMI Dermatology | 1v1 Expert Services in Myeongdong
Address: 2nd Floor, No. 13, Myeongdong 7-gil, Jung, Seoul (3 minutes’ walk from Myeongdong Station)
Consultation fee: ¥550,000
Opening hours: Monday to Friday, 10:30 – 21:00 / Weekends and holidays, 10:30 – 17:00 (Open all year round!)
Dean: Dean Yin Zhongyu, with 18 years of experience in anti-aging treatments. He is an officially certified physician specializing in procedures such as hyaluronic acid injections, botulinum toxin injections, and HIFU.
UMI is definitely the best clinic I have visited in Myeongdong so far. Director Yin takes his time during the consultation; he doesn’t rush to promote any packages right away. Instead, he first conducts a skin analysis to identify issues such as dryness, Pores, or poor microcirculation, and then develops a personalized treatment plan. The entire consultation takes about 20 minutes, and he always explains in detail “why each recommendation is necessary”.
The procedure was also performed personally by the director, and the entire process took place in a separate private treatment room, rather than in a conventional assembly-line setting with curtains separating the areas. For the Filler injection combined with glow injections that I underwent, the director’s technique was very steady; he constantly checked for any signs of discomfort during the procedure and maintained excellent control over the rhythm of the injections.
In terms of prices, the 1v1 services in Myeongdong are considered to be at a mid-to-high level: Rejuran PN costs 9.3 million won per 2 centum cores; Ulthrea costs 9.129 million won for 300 treatments; Shulike costs 69,000 won for 100 treatments. The consultation fee is 950,000 won, but it can be deducted from the total cost of the treatment.
Who it is suitable for: People who seek natural results, those who want the doctor to monitor their progress throughout the treatment, and those who do not want to be treated in a standardized, assembly-line manner. It is especially suitable for those who undergo injectable treatments such as Filler, botulinum toxin injections, or Rejuran.

② DAN-A Dermatology | A 13-year-old establishment in Myeongdong, known as the king of positive reviews
Address: 3rd Floor, Arnuvo Centum, 21 Myeongdong 7-ro, Jung, Seoul (3 minutes walk from Seoul Station)
Consultation fee: ¥920,000
Opening hours: Monday to Wednesday and Friday, 12:00-21:00; Saturday, 11:00-17:00; Thursdays and Sundays are off.
Dean: Li Enzhi (representing the dean) + Vice Dean Pei Zaihe
DAN-A has been operating in Myeongdong for 13 years now, and local South Koreans also use their services – it’s not the kind of place that targets only tourists. Director Lee Eun-ji is a Key Doctor for various treatments such as HIFU and Rejuran, and her technical expertise is truly outstanding.
The 1v1 consultation experience is also top-notch – the director first conducts a skin analysis and then provides recommendations based on your actual condition, without any forced sales. My friend had the Rejuran PN + whitening laser treatment here, and the results looked very natural; there was no noticeable “after-treatment” effect at all.
The prices are slightly lower than those of UMI: Titan ultrasonic treatment costs 930,000 won for 300 treatments; Rejuran PN costs 935,000 won for 2 centum core; iRejuran 1cc (regeneration, fine wrinkle improvement) for the eyes costs 935,000 won for 1 centum core; and the laser treatment for whitening Pores costs 915,000 won per session. The consultation fee is only 920,000 won, which is really affordable.
Who it is suitable for: People who value reputation and stability and are looking for established clinics. It is especially ideal for treatments such as Rejuran and laser procedures. The only downside is that the clinic is closed on Thursdays and Sundays, so you need to take this into account when planning your schedule.

③ Lijin Dermatology | The most cost-effective combination packages
Address: 3rd Floor, No. 55 Namdaemun-ro, Jung, Seoul (4 minutes’ walk from Myeongdong Station)
Business hours: Monday to Friday 9:30 AM – 8:30 PM / Weekend 9:30 AM – 7:30 PM
Deans: Dean Huang Lizhu + Dean Zhao Zhiying + Dean Gao Yise + Dean Cheng Shangrun
Lijin opened in 2024, but its team of directors possesses extensive experience. Among them, Director Huang Lizhu previously served as the representative director of the Abijou Myeongdong branch and has over 15 years of experience in the medical aesthetics industry. The four directors take turns on duty, and patients can request to be consulted by a specific director when making an appointment.
The biggest highlight of this clinic is its package deals. The ONDA 80kJ treatment combined with 300 sessions of Ulthrea and lipolysis injections for the face costs 9.139 million won per session – a price that is hardly matched anywhere else in Myeongdong. The LDM treatment, which lasts for 12 minutes and costs 9.3 million won for 5 sessions, or the Potenza + Juvelook Blue Bottle (4 centum core) package, also offers great value for money.
Who is it suitable for? People who want to undergo multiple treatments at once, have a limited budget but still wish to receive a personal consultation with the clinic director. It is especially ideal for those seeking anti-aging treatment packages that include HIFU, ONDA, and lipolysis injections.

④ DayBeau Myeongdong Store | The top choice for beginners, with the best environment available
Address: 6th Floor, N Building, 90 Namdaemun-ro, Myeongdong (2 minutes’ walk from Myeongdong Station)
Business hours: Monday to Sunday, 10:00 AM – 8:00 PM
Dean: Dean Kim Yong-joo
Strictly speaking, the DayBeau Myeongdong branch does not operate on a pure 1v1 consultation system with the director; rather, it follows a model that combines discussion with medical treatment by professionals. However, it has one significant advantage: its environment and service experience are among the best in Myeongdong. The facility was recently renovated in 2025, featuring spacious and clean interiors. The VIP private rooms offer complete confidentiality, and Chinese translators are available throughout the entire process.
Special offers: Onda slimming treatment for ¥9.59 million/50,000 j, Juvéderm SkinVive for ¥9.35 million/1 centum core. The fixed-price packages are also very cost-effective, especially suitable for those visiting South Korea for medical beauty treatments for the first time – there is no need to worry about language barriers, and the entire process is smooth and hassle-free.
Who it is suitable for: First-time visitors to South Korea for medical beauty treatments, those who have a strong need for communication in Chinese, and those with high requirements for the local environment. Those who are not opposed to a negotiation-based approach can consider this option.

⑤ OTENA Dermatology | Newly opened in Myeongdong, with stunning views of Namsan Tower
Address: 17th Floor, No. 90 Namdaemun-ro, Jung, Seoul (2 minutes’ walk from Myeongdong Station)
Business hours: Monday/Friday 10:00-19:00 / Tuesday, Wednesday, and Thursday 10:00-17:30 / Weekends 10:00-17:00 (Open on Sundays too!)
Dean: Dean Lee Sang-tai
Opening in 2026, this facility on the 17th floor offers views of Nanshan Tower. Its decor has a trendy and intellectual vibe, quite different from traditional clinics. The director personally conducts consultations, but his approach is relatively conservative; he does not actively promote expensive treatments. If you are simply looking for basic skincare or want to experience South Korean cosmetic procedures, this place is a great starting point.
Who it’s suitable for: People who want a quiet environment, have basic skincare needs, and need to schedule appointments on Sundays.
A quick comparison of four companies
| clinic | In-person consultation model | Consultation fee | Strengths | Suitable for |
|---|---|---|---|---|
| UMI umi | Dean 1-on-1 | 500,000 yen | Injections and anti-aging treatments | Pursuing natural results |
| DAN-A | Dean 1-on-1 | ¥220,000 | Rejuran, lasers | Focus on maintaining a stable reputation |
| Lijin | Designated dean 1-on-1 session | — | Combo Packages | Limited budget for multiple projects |
| DayBeau Myeongdong | Negotiation system | — | Environment, Translation | Newcomers in the medical aesthetics industry |
| OTENA | The dean conducts personal consultations. | — | Basic skincare | Getting started: You can schedule a consultation on Sunday. |
How to choose according to different needs?
For injectable treatments (Filler, Botox, Rejuran) → UMI umi. Director Yin’s injection techniques are among the best in Myeongdong; he strives for natural results without exaggeration, ensuring you don’t end up with what is often referred to as a “plastic face”.
For laser/Rejuran treatments, DAN-A is the best choice. Director Lee Eun-jhi is a Rejuran Key Doctor, and the clinic is equipped with all necessary laser devices. Moreover, its 13-year reputation is not something that can be easily achieved. The consultation fee is only NT$920,000 – making it the lowest-risk option for trying out different treatments.
Performing multiple anti-aging treatments at once → Lijin. The combination of ONDA, HIFU, and lipolysis injections for only ¥9.139 million costs at least 40% more if purchased separately. You can choose from four experienced directors to oversee the treatment.
My first experience with medical aesthetics in South Korea was at the DayBeau Myeongdong store. The environment there is the best, the Chinese translations are the most accurate, and the entire process is extremely straightforward. Although it doesn’t operate on a one-on-one system with a chief physician, it still provides newcomers with a greater sense of security.
I need to go to the Dermatology clinic on Sunday – OTENA. There aren’t many Dermatology clinics open on Sundays in Myeongdong, but OTENA has the best environment, and the director is also very attentive during personal consultations.
A guide to avoiding pitfalls in one-on-one consultations in Myeongdong
Finally, I’d like to share some pitfalls I’ve encountered so that everyone can avoid them in the future:
1. The consultation fee is not equivalent to hidden costs – UMI charges NT$500,000, while DAN-A charges NT$200,000. Many people wonder, “Why is there still a consultation fee?” But this precisely shows that the clinic director is actually willing to spend time meeting with you in person. For those free consultations, it’s usually just a 10-minute talk with a sales representative before a prescription is issued.
2. Make sure to confirm whether it will be a consultation with the director when making an appointment – some clinics advertise “1-on-1 consultations,” but in reality, it might be a consultation with a consultant rather than the director himself/herself. Just ask during the reservation process: “Will it be a personal consultation with the director?”
3. Don’t just focus on the lowest prices – some clinics in Myeongdong offer prices that are ridiculously low (HIFU treatments costing as little as 950,000 won per 100 shots). In most cases, these are either outdated devices or used by inexperienced doctors for training purposes. A reasonable price for HIFU treatments should range between 960,000 and 1,000,000 won per 100 shots.
4. Allow 2-3 hours for the entire process – a 1v1 consultation, the actual treatment, and post-treatment care all take about 2-3 hours on average. It’s best not to schedule too tightly.
5. Reservations on weekends should be made in advance – UMI and DAN-A have very popular spots available on weekends, so it is recommended to book at least 3-5 days in advance. Making reservations through BeautsGO results in the fastest response, with confirmations usually received within 1 hour.
Frequently Asked Questions
Q: What is the difference between a 1v1 consultation and a negotiation system at a Dermatology clinic in Myeongdong?
In a 1v1 consultation, the director personally examines your skin, listens to your concerns, determines the treatment plan, and performs the procedure. In the discussion-based approach, a specialist (the head of the department) discusses your needs with you before issuing a treatment order, and the doctor then executes the procedure according to that order. The 1v1 approach ensures more precise results, but the consultation fee typically ranges from ¥20,000 to ¥50,000.
Q: What if I don’t speak Korean?
Both UMI, DAN-A, and DayBeau have Chinese translations available, ensuring smooth communication throughout the process. When making a reservation through BeautsGO, you can indicate your preference for Chinese translation; upon arrival at the clinic, a translator will accompany you throughout the consultation and treatment process.
Q: Which Dermatology clinic in Myeongdong is open on Sundays?
UMI umi is open throughout the year, while OTENA is open on Sundays. DAN-A and Lijin are closed on Sundays, so please take this into account when planning your schedule. The DayBeau store in Myeongdong is currently only open on weekdays.
Q: If it’s my first time getting cosmetic procedures in Myeongdong, which clinic would you recommend?
If you have a generous budget, consider UMI (one-on-one consultation with the director + natural results); if you want a smoother communication experience, choose the DayBeau Myeongdong branch (great environment + excellent translation services + simple process). Both options are suitable for beginners.
Q: Can the consultation fee be deducted from the total cost of the treatment?
Most clinics are able to accommodate this, but it’s best to confirm when making the appointment. The consultation fee of ⩵50,000 at UMI can be deducted, and the same applies to DAN-A’s ⩵920,000 fee. Taking this into account, the actual cost of the consultation is quite low.
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