To conclude: If you plan to visit a Dermatology clinic in Busan, Genius is the only one among the many I have visited in the Seomyeon area that makes me want to return again. It’s not because of its luxury, but because they truly take sensitive and problematic skin types seriously – it’s nothing like those places where you get immediately approached to sign up for membership programs as soon as you enter.
It was my first time going to Busan for medical aesthetics treatments, and I was actually quite nervous. I had visited many Dermatolo to the barog clinics in Gangnam, but Busan? I always felt that they weren’t as reliable as those in Seoul. However, Genius completely shattered my preconceptions.
Why choose Genius? In one word: no hassle.
There are numerous Dermatology clinics in the Seomyeon area of Busan, but many of them fall into the category where customers are immediately asked whether they want to undergo Thermage treatment upon entering. Genius is different. It has been operating in Busan for over 10 years, has accumulated more than 1,000 genuine positive reviews on Konest, and consistently earns a score of 4.8 on Naver – numbers that certainly cannot be achieved through marketing efforts alone.
Most importantly: it has a Chinese manager who provides translation assistance throughout the entire process. For someone like me who can only say “An Niu” in Korean, this is far more important than anything else.

Basic Information about the Hospital
Address: 3rd Floor, Cheonu Building, 5, 691-gil Jungang-daero, Busanjin-gu, Busan Metropolitan City (3rd Floor, Cheonu Building, 5, 691-gil Jungang-daero, Busanjin-gu, Busan Metropolitan City)
Transportation: Exit 3 of Seomyeon Station on Subway Line 1. Walk for 2-3 minutes after exiting the station. Turn right and head along Jungang-daero. Pass by the CU convenience store, and after seeing the signboard “Auntie’s Place”, walk another 50 meters to reach Qianyu Building. The coffee shop is on the 1st floor, the Dental clinic is on the 2nd floor, and Genius is located on the 3rd floor. Take the elevator to the 3rd floor and turn left; you will immediately see the white signboard and the green plants decorating the entrance.
Opening hours:
| Date | Opening hours |
|---|---|
| Monday and Friday | 10:00 AM to 8:00 PM |
| Tuesday, Wednesday, Thursday | 10:00 AM to 7:00 PM |
| Saturday | 10:00 AM to 3:00 PM |
| Sunday | Rest |
Telephone: 051-802-7788 (available in Chinese) / 1600-8342
To be honest, the schedule of operating until 8 p.m. on Mondays and Fridays is really convenient. You can go shopping during the day and then take care of your skin in the evening – it’s the perfect combination. If you plan to visit Busan on the weekend, remember that there are no services on Sundays, so don’t waste your time.
The medical team: with clear divisions of labor, no one does everything alone
Li Huanzhong, the representative director of Genius, focuses on injectable treatments such as fillers and Filler, while the vice director leans more towards anti-aging therapies. This division of responsibilities is actually very important – when you visit a clinic, the last thing you want is for one doctor to handle everything, resulting in mediocre performance in all areas. At least in this regard, Genius provides some reassurance.

The team consists of 1 director and 12 assistants, making it a medium-sized clinic in Busan. Both Ulthera and Thermage have officially certified Key Doctors on staff, which is a significant advantage compared to many smaller clinics.
My consultation process: I first listen to what you have to say, and then I propose a plan.
The process after arriving at the clinic is as follows: Check-in at the front desk → Fill out personal information (using a Chinese form) → Skin examination → Accompany the doctor during the consultation while providing Chinese translation → Confirm the treatment plan and price → Proceed with the treatment.
I particularly remember the in-person consultation. The doctor first asked me, “What do you want to improve?” instead of immediately suggesting what treatments were needed. I mentioned that I mainly had sensitive skin and seasonal peeling. After reviewing my skin test results, the doctor advised me to start with basic barrier repair treatments before rushing into more advanced procedures. This approach, which wasn’t focused on quickly making money from me, really relieved me.
I had a simiellin Dermatology in Gangnam. However, the prices in Busan are much more affordable compared to Seoul – the same treatment usually costs 20-30% less in Busan.

Projects and prices: Cheaper than you might think
Genius offers a range of services, ranging from basic skin care to surgical treatments, but most people still opt for skin care and injectable anti-aging treatments. Below are the price references for some of the key services:
Anti-aging equipment (the most popular)
| Project | Specifications | Price (Korean Won) | Agreed on the amount in RMB |
|---|---|---|---|
| Ulthrea | 100 pieces | ₩400,000 | Approximately 2,080 yuan |
| The American version of the second-generation ultrasonic lifting technology | 300 shots or more of collagen glow treatments | 19 million yen | ≈9,880 yuan |
| V-RO Advance Lifting Treatment | 1,100 units | 1.5 million yen | Approximately 780 yuan |
| InMode Forma | — | 1.01 million yen | Approximately 520 yuan |
| InMode FX | — | 1.5 million yen | Approximately 780 yuan |
| Thermage FLX | Full face | Prices are subject to consultation. | — |
The cost of 400,000 Korean won for 100 sessions of HIFU is considered moderate in Busan. However, when compared with similar clinics in Gangnam, Seoul, it is approximately an are also in this range, but Genius offers more comprehensive Chinese-language services.

Injections
| Project | Specifications | Price (Korean Won) | Agreed on the amount in RMB |
|---|---|---|---|
| Rejuran PN | — | Starting from ¥3.3 million | Approximately 1,560 yuan |
| Chanel injections | 1 centum core | ₩70,000 | ≈364 yuan |
| Queen Injection (Developed by the Hospital Director) | 5 centum cores | 3 million yen | Approximately 1,560 yuan |
| PDRN Salmon Micro-Needling Therapy | Single session | Starting from ¥4.2 million | ≈2,184 yuan |
| Filler injection | 1 ml | Starting from ¥2.5 million | Approximately 1,300 yuan |
Basic skin care products
| project | Price (Korean Won) | Agreed on the amount in RMB |
|---|---|---|
| Low-pressure micro-bubble cleaning | Starting from ¥330,000 | Approximately 156 yuan |
| Filler for hydration management | 40,000 to 50,000 yen | Approximately 208 to 260 yuan |
| LED Glow Therapy Management | 330,000 yen | Approximately 156 yuan |
| First aid measures after excessive sun exposure | ₩32,000 | Approximately 166 yuan |
The prices for basic skincare treatments are really reasonable. A small bubble cleansing treatment costs just over 150 RMB, which is probably even more expensive in second- and third-tier cities in China. If you happen to be traveling to Busan, taking the opportunity to get some basic skincare done is a great deal.
Popular combination discounts
| Combination | Price (Korean Won) | Agreed on the amount in RMB |
|---|---|---|
| Potenza + 4 centum core of Rejuran + full-face injection | 10 million yen | Approximately 5,200 yuan |
| The American version of the second-generation ultrasound device, featuring 300 treatments plus collagen hydrotherapy. | 19 million yen | ≈9,880 yuan |
| Chanel Glow Laser + Whitening Treatment + Jade Needle Therapy + Full-Face Injection | ₩420,000 | Approximately 2,184 yuan |
| Excel V + Pico laser + sedation management | ₩360,000 | Approximately 1,872 yuan |
The cost-performance ratio of combo packages is significantly higher. The set that includes Chanel Glow Treatment + Whitening Laser + Jade Needle Therapy only costs a little over 2,000 yuan, while in China, the cost of just the Pico treatment alone would likely be much higher than this. If you plan to undergo multiple treatments, it is highly recommended that you inquire about the combo price directly.

What I Did: My True Experience
This time, I chose the combination of PDRN salmon microneedling and low-pressure microbubble cleansing. Why this combination? Because my skin is indeed quite sensitive, so I didn’t want to use anything too aggressive right away. The doctor also agreed with the approach of starting with gentle treatments before progressing to more intensive ones.
First, use the Blackheads removal treatment. Its suction power is 30% weaker than that of ordinary Blackheads removers – it is specifically designed for sensitive skin. After applying it to the entire face, there was no redness, and indeed, a significant number of Blackheads were removed. Next came the PDRN microneedling treatment: fine needles with a diameter of 0.3mm were used to deliver salmon extract, combined with cold spray and medical facial masks. The whole process took about 40 minutes, and the pain was within an acceptable range – it felt like ants crawling on your face.
After the treatment, my skin turned slightly red on the same day, but it returned to normal by the next day. The most noticeable change was that the moisture content of my skin increased from around 30% to 60%; it really didn’t feel dry anymore. After about a week, the redness seemed to fade a bit. It wasn’t a dramatic improvement, but there was definitely some change for the better.
To be honest, the ove Busan is indeed higher than that in Seoul, but of course, you need to choose the right clinic. Genius is a reliable option that doesn’t offer anything overly impressive, but at the same time, it avoids any potential problems.

Detailed Explanation of the Admission Process
Step 1: Make an appointment – It is recommended to book in advance through BeautsGO or by phone; do not go directly to the store. Reservations at Genius are usually full, especially on weekends, so arriving on the spot may result in a long wait.
Step 2: Check-in – Upon arrival at the venue, present your reservation information at the front desk and fill out the personal information form (which includes a Chinese version). After waiting for 5 to 10 minutes, a Chinese translator will come to meet you.
Step 3: Skin Assessment – Conduct a comprehensive skin analysis using specialized equipment; our translation service will help you interpret the results. This step is crucial, so do not skip it.
Step 4: In-person consultation — The doctor will discuss the treatment plan with you based on the test results. Our professional translators will be present throughout the process, so you can feel free to ask any questions. The prices will be clearly printed out, with no hidden fees or additional charges.
Step 5: Treatment – Once the treatment plan is finalized, the treatment can begin. During the treatment process, both doctors and nurses are very patient and will not rush you.
Step 6: After the procedure – A repair mask and a care manual will be provided upon completion, along with reminders regarding sun protection measures. If you encounter any issues after returning home, you can also seek online consultation through our Chinese customer service.
Some sincere suggestions
2. Come for a consultation without makeup – Just apply a light sunscreen so that the doctor can accurately assess the condition of your skin. If you wear full makeup, it may interfere with the evaluation.
2. It is recommended to start with the basics for the first time – a package that includes a face consultation and basic skincare treatments is sufficient. Avoid starting with more complex procedures right away. Let the doctor get to know your skin first before deciding on further treatment plans.
3. Inquire about package prices – Doing just one project on its own is not cost-effective; combination packages offer significantly better value for money. You can directly ask the Chinese customer service staff about current promotional packages.
4. Cancellation 24 hours in advance – If your plans change, please contact customer service at least 24 hours in advance to cancel or reschedule your appointment; otherwise, it may affect your next reservation.
5. Both Alipay and WeChat are supported – there’s no need to convert money into Korean won. Genius accepts payments via Alipay and WeChat, which is really convenient for Chinese tourists.
Who is suitable for Genius?
✅ For those with sensitive or acne-prone skin, looking for gentle and non-irritating treatments
✅ Anti-aging effects starting from age 25+ – for a natural and firm look
✅ When traveling to Busan, take the opportunity to take care of your skin – and I provide services in Chinese.
✅ People who value transparency in pricing and detest aggressive sales tactics
❌ If you seek the ultimate luxury experience, something on a VIP International one-on-one basis, then Genius might not be what you’re looking for.
❌ If you are considering major surgical procedures such as rhinoplasty or Breast Augmentation, it is recommended to go to a large hospital in Seoul.

In summary
Genius Dermatology is considered a established and reputable clinic in Seomyeon, Busan. Its 10-plus years of experience are no mere exaggeration. Its strengths are clear: it provides excellent Chinese-speaking services, offers transparent prices without any aggressive sales tactics, is particularly suitable for people with sensitive skin, and its fees are 20-30% lower than those in Seoul. However, its weaknesses are also evident: the clinic is relatively small in scale, closes on Sundays, and offers a limited range of major treatments compared to clinics in Seoul.
If you are traveling to Busan and happen to want to undergo some skin care treatments or anti-aging procedures, Genius is definitely a safe choice. However, if you are flying specifically to South Korea for medical aesthetics treatments and have a sufficient budgeder range of options.
One last reminder: Make sure to book in advance, especially during the peak tourist season. Booking through BeautsGO is the most convenient option, and their Chinese customer service responds within an hour.
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