In South Korea, you don’t necessarily have to go to Gangnam in Seoul to receive dermatology treatments – this is what I truly realized after visiting the Floria Dermatology clinic in Seomyeon, Busan. This clinic, which has been praised by users of Dcard and PTT as “the best dermatology clinic in Seomyeon with great value for money”, impressed me greatly in terms of its environment, service, and prices. Below, I will share my entire experience in detail, from making an appointment, the process of receiving treatment at the clinic, the prices of various services, my experience during the consultation with the director, to any precautions and recommendations I have. I hope this information will be helpful to those who are considering getting dermatology treatments in Busan.
I. Basic Information about Floria Dermatology: Just a 3-minute walk from Busan Seomyeon Station
Floria Dermatology is located in the bustling Seomyeon area of Busan, specifically at 2nd Floor, E-LAND PEER Building, 664 Jungang-daero, Busanjin District, Busan. It is only about a 3-minute walk from Exit 2 of Seomyeon Station on Line 1 of the subway, making it extremely convenient to find. The building is easily recognizable, and it is adjacent to the Education and Welfare Building; you can simply search for “Exit 2 of Seomyeon Station” on your navigation app to locate it.
Opening hours: Monday to Friday, 10:00–20:00 (lunch break from 13:00–14:00); Saturday, 10:00–16:00 (no lunch break). Services are closed on Sundays and South Korea’s public holidays; please take this into account when planning your schedule.
The clinic covers an area of 541 square meters and is equipped with 3 consultation rooms, 3 laser treatment rooms, 3 operating rooms, and 1 VIP ward, providing ample space for patients. The entire clinic is headed by 4 chief physicians, each specializing in different areas. Among them, Director Shen Zhihui is particularly recommended by many users of the Dcard website, and I will share in detail her experience during a personal consultation later on.
II. Appointment and Treatment Process: With BeautsGO, it only takes 5 minutes – and communication in Chinese is completely seamless.
1. How to make an appointment
I highly recommend making reservations through the BeautsGO APP – the process is really simple. After opening the app and searching for Floria, you can immediately see the current prices of all services and the available reservation times, and you can also choose to have the service provided in Chinese. The entire reservation process took me less than 5 minutes. You can also consult via LINE to confirm the details before making a reservation. Floria’s customer service responds very quickly, usually within half a day.
How much in advance is it recommended to make a reservation? On weekdays, 1-2 days in advance is usually sufficient. However, for popular times such as Saturday mornings, it is best to reserve at least one week in advance. Although walk-ins are theoretically possible, the success rate is low. Especially if you wish to have a consultation with Director Shen, it is essential to make a reservation in advance.
2. Process upon arrival at the clinic
I went on Friday afternoon, and the entire process from entering to leaving took approximately 1 hour and 40 minutes. First, I registered at the front desk and filled out a questionnaire about my skin condition (there are both Chinese and English versions, so don’t worry if you don’t understand the Chinese one). Then a nurse took me to wash my face and remove my makeup, and afterwards, Director Shen personally came in to conduct a consultation.
The director first used a skin detector to carefully examine my Pores and the areas that were red, and then told me quite directly, “Your current skin barrier is relatively thin, so photorejuvenation or chemical peels are not suitable for you. It would be better to start with basic repair treatments and cleansing first.” This really increased my fondness for Floria—no sales pitches, no empty rhetoric; the director simply gave advice based on the actual condition of my skin.
On that day, I took the initiative to ask if it was possible to add the PDRN treatment, but the director actually said, “Not this time. We should focus on strengthening the skin’s barrier matology are reasonable and the director doesn’t push unnecessary treatments on patients – is really rare in South Korea.
III. Overview of Floria Dermatology’s price list: 20–40% cheaper than in Seoul
These are the prices I recorded during my on-site consultation at Floria in May 2026. Please note that the prices are listed in Korean won; they may vary due to seasonal discounts. It is recommended to check the latest prices through BeautsGO before your trip.
| Project | Price (Korean Won) | Agree on the new Taiwan dollar amount | Explanation |
|---|---|---|---|
| Tiny Bubble Cleansing + Soothing Care | 35,000 | Around 850 yuan | Basic cleansing + ice mask – perfect for sensitive skin |
| PDRN Hydrating Injection (for the entire face) | 160,000 | Around 3,850 yuan | 20-30% cheaper than in Seoul |
| Hyaluronic acid lip augmentation | 250,000 to 350,000 | Around 6,000 to 8,400 yuan | This varies depending on the brand. |
| Forehead filler injections | 400,000 to 600,000 | Ranging from 9,600 to 14,400 yuan | One-on-one customized design |
| Pico Laser (Full Face) | 150,000 to 250,000 | Around 3,600 to 6,000 yuan | Treatment for skin pigmentation spots |
| Treatment for Pores and Acne Scars | 200,000 to 350,000 | Ranging from 4,800 to 8,400 yuan | It depends on the number of treatments. |
| Facial Lifting (Laser) | 300,000 to 500,000 | Around 7,200 to 12,000 yuan | Introduction to Anti-Aging Treatments |
| Hair removal (for a single area) | 50,000 to 100,000 | Around 1,200 to 2,400 yuan | It varies depending on the size of the area. |
Overall, the prices at Floria are 20-40% lower than the average level in Seoul’s Gangnam district. A basic bubble cleansing treatment costs only 35,000 Korean won, while the same service in Gangnam would usually cost at least 70,000-80,000 Korean won. Another great advantage of Floria is that the prices are the same for both Koreans and foreigners – there is no extra charge just because you are a foreigner, which is really rare in South Korea’s medical beauty industry.
If you are also considering which Dermatology clinics in Seomyeon, Busan are good options, I have pd clinics in that area, including a comparative analysis of popular institutions like Genius and The First. This information can help you make a more informed decision.
IV. The Dean’s Personal Consultation Experience: A Rare “Dissuasion-style” In-person Appointment
This is what I think makes Floria stand out from the rest. In Seoul, I have visited many Dermatology clinics, and in most of them, a consultant would first talk with you, and then the director would come in for about 5 minutes to conclude the consultation. However, at Floria, the director personally examines the patient from start to finish, without any sales pitches by consultants or advisors – something that is very rare in South Korea’s Dermatology clinics.
Dean Shen Zhihui: Professional and gentle
President Shen has over 10 years of experience in Dermatology, specializing in natural-looking injections and pigment laser treatments. She communicates with patients in basic Chinese and will confirm all important skin-related issues in Chinese as well. In case of more complex explanations, the nurses on hand can assist with translation. During consultations, her advice is always practical and straightforward; she never pressures patients into undergoing additional treatments just because they request it. This really puts me at ease.
3. Treatment process: The technique is gentle, ensuring that even sensitive skin doesn’t feel any pressure.
On that day, I underwent a treatment that included Pore tightening using micro-bubble technology, followed by a soothing care routine. The entire process was very meticulous: first, warm compresses were used to open the Pores; then, a micro-bubble device with low pressure was used for cleaning (the experience was completely different from having a vacuum cleaner on your face); afterwards, a soothing essence and a medical ice mask were applied; finally, a cold spray was used for 10 minutes to achieve Pore tightening, and then a repair lotion and sunscreen were applied. The whole procedure took about 50 minutes, and after it was over, my skin didn’t turn red at all and felt especially smooth and tender to the touch.
If you want to gain a deeper understanding of the effects of injectable and lifting treatments, you can refer to our ranking a. This ranking provides a comprehensive comparison and price analysis of popular treatments such as Thermage, HIFU, and PDRN glow treatments.
V. For those considering visiting Florida: 8 practical tips
1. It is essential to make a reservation in advance: especially on Saturdays or if you wish to schedule an appointment with Director Shen, it is recommended to book at least one week in advance. You can use the BeautsGO APP or LINE to make the reservation; the process is quite straightforward.
2. It is recommended to go on weekdays: There are fewer people on weekdays, so you don’t have to wait, and the director also has more time available for consultations. Friday afternoons are the ideal time.
3. Remember to bring your passport and payment methods: Floria accepts international credit cards. After your treatment, don’t forget to ask the staff for a tax refund receipt; you can get back 7-8% of the consumption tax.
4. For those with sensitive skin, it’s important to mention this upfront: If you, like me, have sensitive skin, be sure to tell the doctor during the consultation. The clinic director will adjust the treatment plan according to your specific condition and use gentler techniques.
5. No need to worry about overcharging when prices are the same in South Korea and China: For all services offered by Floria, both foreigners and South Koreans pay the same price, so there is no need to fear being overcharged. This is also one of the major advantages of the BeautsGO platform.
6. After the treatment, you can take a stroll around the shops: Floria is located in the heart of the Seomyeon shopping district, right next to Lotte Department Store. So after your skin treatment, you can go straight ahead to shop and eat – everything in one stop.
7. There are limited parking spaces available, so it is recommended to take the subway: Although the building has its own dedicated parking lot, parking spaces in the Seomyeon area are already in high demand, so taking the subway is the most convenient option.
8. Note regarding lunch break: From Monday to Friday, the lunch break is from 13:00 to 14:00. No consultations will be conducted during this time, so please schedule your appointments accordingly to avoid this period.
If you are interested in learning about other Dermatology options in Busan, you may want to read thi top Dermatology clinics in Busan. It provides a comparative analysis of several high-quality clinics in the area.
VI. Floria vs Other Dermatology Clinics in Seomyeon, Busan: A Quick Comparison
| Comparative projects | Floria | Genius | The Very First One |
|---|---|---|---|
| Basic cleaning price | 35,000 Korean won | Around 50,000 Korean won | Around 45,000 Korean won |
| PDRN Hydrating Injection | 160,000 Korean won | Around 200,000 Korean won | Around 180,000 Korean won |
| In-person consultation method | The director conducts individual consultations without any sales pitches. | The dean personally conducts consultations, with a focus on specialized treatments. | The dean and consultant together seem a bit too promotional. |
| Chinese services | Nurses can speak Chinese, and the dean has a basic understanding of Chinese. | There is a Chinese translation available. | There is a Chinese translation available. |
| Ambient atmosphere | Like a café – warm and relaxing | Professional medical beauty style | Different from traditional clinics |
| Suitable for | Sensitive skin, limited budget, and no interest in sales pitches | Striving for professionalism and eager to take on more advanced projects | Searching for eye treatments |
If you want to learn more details about each clinic, the articles “Pt atp you gain a more comprehensive understanding of the options available for medical aesthetics in Busan.
VII. Conclusion: Who is the most suitable candidate for visiting Floria Dermatology?
After this experience, I truly believe that Floria is an underrated gem of a Dermatology clinic in Busan. Its greatest strengths lie in its affordable prices, the fact that the director personally attends to patients, and the lack of aggressive sales tactics. Coupled with its café-style atmosphere and friendly Chinese-speaking staff, the overall experience is extremely pleasant.
Suitable for Floria:
✅ People with sensitive skin who are concerned that cleansing treatments might be too harsh on
their skin ✅ Students or budget-conscious individuals looking for high-value Dermatology services ✅ Those who dislike the sale
s tactics commonly used in the medical beauty industry and prefer simple skin care routines ✅ Beginners going t
o South Korea for the first time to receive medical beauty treatments and seeking friendly Chinese-speaking clinics ✅ Peo
ple whose itineraries include Busan and who do not want to travel to Seoul
Situations where it may not be suitable:
❌ Interested in undergoing major cosmetic surgeries (while Floria focuses on non-surgical skin care). ❌ Wanted to vis
it on a weekend but didn’t make an appointment in advance.
❌ Prefered a luxurious, five-star environment (whereas Floria offers a more cozy and practical experience).
In a nutshell: if what you’re looking for is a clinic that offers “honest and realistic results, reasonable prices, and a doctor who is truly committed to helping you solve your skin problems”, then Floria Dermatology is definitely worth a visit.
FAQ: Common Questions about Floria Dermatology
Q1: Is there a Chinese translation available at Floria Dermatology? Yes. The
receptionists can communicate in Chinese, and Director Shen is also able to conduct consultations in basic Chinese, with important details being confirmed repeatedly. In case of more complex explanations, the nurses will assist with the translation.
Q2: Is it possible to walk-in on-site? Theoretically, yes
, but the success rate is not high. Especially if you want to schedule a consultation with Director Shen in person, you must make an appointment in advance. It is recommended to book through the BeautsGO APP or LINE.
Q3: Does Floria accept credit card payments? Is tax refund possible? We accept i
nternational credit cards. After the treatment, be sure to ask the staff for a tax refund receipt; you can get back 7-8% of the consumption tax.
Q4: Is the price of Floria really cheaper than that in Seoul? Yes. The basic microbu
bble cleansing treatment costs 35,000 Korean won, while in Gangnam, Seoul, it would cost at least 70,000 to 80,000 Korean won; the PDRN moisturizing injection costs 160,000 Korean won, whereas in Seoul, it would range from 250,000 to 300,000 Korean won. Overall, the prices are approximately 20% to 40% lower here.
Q5: Is Floria suitable for people with sensitive skin? Absolutely. Floria us
es low-pressure probes for cleaning, and the techniques applied are particularly gentle. The director will also adjust the treatment plan according to the condition of your skin, and will never force you to undergo treatments that are not suitable for you.
Q6: Is the service available on Sundays?
No. We are closed on Sundays, which are also public holidays in South Korea. Our business hours are from 10:00 AM to 8:00 PM from Monday to Friday, and from 10:00 AM to 4:00 PM on Saturdays, except for the lunch break from 1:00 PM to 2:00 PM.
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