Let me state the conclusion first: If you are coming here for contouring injections or customized treatments, BrandNew is definitely worth a special trip. However, if you simply want to undergo basic moisturizing glow injections or get started with Pico treatments, there are other options in Cheongdam that offer better value for money. This article provides a complete overview of BrandNew Dermatology’s latest price list for 2026, detailing the prices of their signature contouring injections, Thermage FLX, glow injections, and Filler treatments. I have also shared my personal experience at their clinic to help you determine whether this renowned injection clinic in Cheongdam is right for you.
I. What is the background of BrandNew Dermatology? Why is it being discussed so much on platforms like Dcard and PTT?
BrandNew Dermatology (BrandNew Clinic, Korean: 브랜뉴의원) is not located in the popular areas of Myeongdong or Hongdae, but rather on the 4th floor of the Ilshin Building on Cheongdam-dong’s prestigious shopping street in Seoul. Right next to it are the flagship stores of Dior and Chanel. The location itself clearly reflects the clinic’s positioning: “discreet, high-end, and not focused on mass sales.”
What really sparked intense discussions about this clinic on platforms like Dcard and PTT wasn’t its luxurious decor, but rather the person in charge of it: Director Yoon Seong-eun. There is a good reason why he is known in South Korea’s Dermatology community as the “Godfather of Injections” – the contouring needles, Jogak needles, baby needles, and salmon needles commonly used in clinics today were all first developed and introduced to the market by BrandNew. In 2005, he received an award from the South Korean Ministry of Health and Welfare, and in 2011, he was named the Best Dermatology Doctor by the newspaper Daily Economic. All these honors are a testament to his 15-plus years of technical expertise in the field of injections.
Different from traditional Dermatology clinics, BrandNew focuses on a “specialization in injections” approach. It limits the number of patients it accepts each day to ensure that every client can receive personalized consultations at the level of the clinic director. If you are also interested iaging services in Cheongdam are another worthy option for comparison—their focus areas differ somewhat from those of BrandNew.
II. Transportation Location and Business Hours (including actual experience upon arrival at the clinic)
1. Address and Transportation Options
Chinese Address: 4th Floor, Ilshin Building, 437 Apgujeong-ro, Gangnam-gu,
Seoul
Korean Address: 4th Floor, Ilshin Building, 437 Apgujeong-ro, Gangn
am-gu, Seoul
Telephone: 02-511-3075
The transportation is very convenient: take the Suin-Bundang Line to “Apgujeong Rodaeo Station” and exit at Exit 2. Walk straight for about 350 meters, and you will arrive in 5 minutes. The Nishin Building is very noticeable on the side of the road; take the elevator up to the 4th floor, and you will find BrandNew. The entire street is filled with boutique shops, creating a quiet atmosphere that is nothing like the crowded streets of Myeongdong.
2. Business hours (Note: Closed on Sundays and Mondays!)
Tuesday: 10:00 – 21:00 (the only day with evening consultations)
Wednesday to Friday: 10:00 – 19:00
Satur
day: 10:00 – 17:00
Sunday, Monday,
and public holidays: Closed
This is very important: Many people who go to South Korea are used to scheduling cosmetic procedures on weekends, only to find out that BrandNew is not open on Sundays at all! It is recommended to schedule your appointments from Tuesday to Friday; especially since BrandNew offers evening consultations on Tuesdays. You can still go shopping during the day and have the procedure in the evening without any delay.
III. The latest price list of BrandNew Dermatology for 2026 has been fully released
The prices listed below have been compiled based on information from the official website, the BeautsGO platform, and on-site consultations. The actual fees will be subject to the doctor’s assessment during the consultation. BrandNew’s pricing strategy is based on the “level of the physician” – consultations conducted personally by Director Yin Shengen are approximately 30%-50% more expensive than those with regular physicians. However, many people still choose to see the director, as the use of contouring needles requires a precise understanding of the facial anatomy, and the doctor’s skills directly determine the effectiveness and safety of the treatment.
If you are also comparing the ph Korea, we have previously compiled a comprehensive comparison of Thermage prices. You may want to take a look before making your decision.
3.1 Price List for Injection Treatments
| Project Name | Korean won price range | Approximately ANEW New Taiwan Dollars | Note |
|---|---|---|---|
| Contour needles (for a single area) | ₩30,000 to 500,000 | Ranging from approximately 700 to 12,000 | The dean has developed unique techniques that vary depending on the specific body part being treated. |
| Filler injection (1 centum core) | ₩350,000 to 600,000 | Ranging from approximately 8,500 to 14,500 | The brand and the specific body part being treated affect the price. |
| Botulinum toxin (for a single area) | From ¥1.5 million to ¥300,000 | Ranging from approximately 3,600 to 7,200 | Face slimming/wrinkle removal/Legs slimming |
| Nasal sculpting needles | ₩400,000 to 700,000 | Ranging from approximately 9,600 to 16,800 | Non-surgical nose reshaping |
| Baby Face Injection (for the entire face) | ₩300,000 to 600,000 | Ranging from approximately 7,200 to 14,400 | PDRN promotes skin regeneration. |
| Salmon DNA injections | ₩500,000 to 900,000 | Ranging from approximately 12,000 to 21,600 | Deep repair, suitable for mature skin |
3.2 Laser/Anti-aging Treatment Price List
| Project Name | Korean won price range | Approximately ANEW New Taiwan Dollars | Note |
|---|---|---|---|
| Thermage FLX (full face) | Between 9.2 million and 4.5 million | Ranging from approximately 48,000 to 108,000 | It depends on the number of treatments and the level of the physician. |
| Ulthrea | 12 million to 2.5 million yen | Ranging from approximately 29,000 to 60,000 | High-end ultrasonic lifting therapy |
| Korean version of HIFU (Shurink 300shots) | ₩400,000 to 700,000 | Ranging from approximately 9,600 to 16,800 | Introductory level skin tightening treatments |
| RF microneedles (Secret RF) | ₩500,000 to 900,000 | Ranging from approximately 12,000 to 21,600 | The dual effects of microneedling and radiofrequency treatment |
| Pico laser treatment for the entire face | ₩300,000 to 600,000 | Ranging from approximately 7,200 to 14,400 | The area of the pigmented spots varies from time to time. |
| Hydrofiller injections | ₩250,000 to 500,000 | Ranging from approximately 6,000 to 12,000 | Basic Hydration Introduction Course |
3.3 Package combinations and hidden fees
| Package Contents | Reference price in Korean won | Suitable for |
|---|---|---|
| Contour needles + botulinum toxin for slimming the face | ₩700,000 to 1.1 million | V-shaped facial contour shaping |
| 1 centum core of Filler + hyaluronic acid glow injection | ₩500,000 to 800,000 | IPCHEA effect with both three-dimensional appearance and moisturizing properties |
| 2 centum cores of salmon needle treatment + Pico laser for the entire face | ₩550,000 to 900,000 | Repair + Whitening Combination |
Additional cost reminders: The initial consultation fee ranges from ¥110,000 to ¥400,000 (this amount can be deducted if treatment is carried out on the same day); the anesthesia fee is approximately ¥110,000 to ¥150,000; and the post-operative care cost is around ¥95,000 to ¥100,000. In addition, there is an additional fee of approximately ¥30,000 to ¥50,000 for consultations conducted personally by the designated hospital director. Foreign tourists are advised to bring their passports, as they are eligible for a tax refund of 7% to 10%.
IV. My personal experience: The entire process from making an appointment to leaving the clinic
1. The reservation process
I made my reservation two weeks in advance through BeautsGO and chose the time slot on Wednesday afternoon. You can find this clinic by searching for “Brand New” on BeautsGO; after selecting the treatment and time, submit your application, and you will receive a confirmation reply within about 2 hours – the process is quite efficient. If you haven’t used BeautsGO before, I recommend checking out their beginner guide for those going to Southst time; it covers everything from choosing a clinic to avoiding common pitfalls.
2. First Impression upon Arrival at the Clinic
Upon arriving at the Rixin Building and taking the elevator to the 4th floor, the reception area came into view immediately. My first impression was that it was “quiet but not cold” – nothing like the trendy clinics filled with walls covered in logos; instead, it featured a simple and understated design. There were staff members who could speak Chinese at the counter, and they greeted me in Chinese as soon as I entered, showing no signs of language barriers. After filling out some basic information and signing the consent form, I was taken to a private consultation room where I waited.
3. Personal consultation with the director
After waiting for about 10 minutes, Director Yoon Seong-eun personally came in. Instead of rushing to promote any treatments, he first carefully examined my face, then used a mirror to analyze it and told me which areas could benefit from minor adjustments and which ones would be better left untouched for now. This is exactly the type of doctor I prefer when seeking medical beauty treatments in South Korea – someone who doesn’t simply do whatever you ask, but provides rational suggestions based on their expertise. The final treatment plan we decided on was: Contour needles (for Nasolabial Fold Correction and Marionette Line Correction) combined with Botox for facial slimming; this combination proved to be the most effective and cost-effective option.
4. Treatment process and postoperative recovery
Before the treatment, an anesthetic cream is applied for about 20 minutes, after which the injection begins. The entire process takes approximately 40 minutes and is performed personally by Director Yin. I had experienced severe pain during contour injection treatments in Taiwan before, to the point where tears would stream down my face, but this time at BrandNew it was completely different—the director’s technique was so gentle that I hardly felt any pain at all. After the treatment, my face showed slight redness and needle marks, but the clinic provided an ice compress mask, which helped to reduce the discomfort significantly after 15 minutes of application.
Postoperative recovery: By the 2nd day, the needle holes were almost invisible; by the 7th day, the contours of my face had become very distinct. A friend even exclaimed, “How did your face get so much smaller?” The overall result looks natural and unforced—there is no sense of artificial filling or swelling at all; rather, it’s just that the structure of my face has become stronger.
V. How long does the effect of contouring injections last? What is the proper care after the procedure?
The effects of contour needles are not permanent; they generally last for 6 to 12 months, depending on an individual’s metabolic rate and the brand of product used. BrandNew uses only genuine injection materials that have been certified by South Korea’s MFDS, ensuring high quality.
The key to postoperative care lies in the “three no’s”: no alcohol consumption, no visits to hot springs or saunas, and no intense physical activity—these rules should be followed for at least one week. Within 24 hours after the procedure, avoid wearing makeup or washing your face; instead, use only the repair serum and sunscreen provided by the clinic. Many people notice significant results already by the third day, and the best results are usually achieved after a week.
VI. 5 Practical Tips for Those Who Want to Start a New Career in the Medical Beauty Industry
1. Make an appointment at least 2 weeks in advance: It’s extremely difficult to get a consultation with Director Yin, especially on Tuesday evenings and Saturday mornings. It is recommended to book through BeautsGO at least two weeks in advance.
2. Contour needles are our signature service – give them a try first! Compared to treatments like Thermage and Hydradermabrasion, which are also offered by other clinics, contour needles and Jogak needles are truly BrandNew’s unique specialties. Spend your money where it matters most.
3. Reclaim tax with your passport: Foreigners are eligible to get a 7%-10% tax refund on their purchases. When checking out, inform the cashier that you wish to claim a tax refund and present your passport. After getting the stamp from the airport customs, you can collect your refund.
4. Cash payments may offer additional discounts: For some items, paying in cash can result in an additional discount; please inquire at the counter on-site.
5. Avoid scheduling too many Dermatology appointments on the same day: At BrandNew, each patient’s consultation takes a considerable amount of time. It is recommended to schedule only BrandNew appointments on that day and not combine them with consultations at other clinics. If you would like to explorng, you can arrange appointments on different days.
VII. Conclusion: Who is BrandNew suitable for? And who is it not suitable for?
| ✅ Perfect for use | ❌ Not suitable for visiting |
|---|---|
| If you are interested in more advanced injection treatments such as contour needles or Jogak needles, please feel free to proceed. | I just want to get the basic hyaluronic acid injections (there are other options with higher cost-performance ratios). |
| Striving for a “natural and subtle” look, afraid of ending up with a face that looks too plasticized | The budget is very limited (BrandNew falls into the mid-to-high price range). |
| Willing to pay a premium for doctors’ skills and brands | If you want to undergo a full-body treatment in one go (their specialty is injections), |
| In such cases, deep skin repair and a long-term maintenance plan are essential. | I decided on a whim to have it done that same day (reservation is required in advance). |
In a word, BrandNew Dermatology is one of the clinics in Seoul where I have experienced the strongest sense of “professional medical expertise” – its success lies in the director’s over 15 years of experience in injection treatments and his deep understanding of facial anatomy, rather than any marketing gimmicks. If you are interested in contouring injections or high-end cosmetic procedures, BrandNew is definitely worth adding to your list of preferred options.
VIII. Frequently Asked Questions
Q1: What is the difference between the contour needles offered by BrandNew Dermatology and those used in general clinics? The
concept of contour needles was actually pioneered by Director Yin Shengen. His injection approach is based on “designing injection points according to facial bone structure,” resulting in more natural results and greater support, rather than simply filling in hollow areas.
Q2: Can I walk in directly at BrandNew? It is not recommended. Especially if you want t
o schedule a consultation with Director Yin Shengen, it is advised to make an appointment at least 1-2 weeks in advance through BeautsGO or the official channels.
Q3: Is it possible to work in this industry without knowing Korean? Are there Chinese tr
anslations available? Don’t worry at all! BrandNew has dedicated Chinese-speaking staff who provide services in three languages – Chinese, English, and Korean – throughout the entire process, from consultation to post-treatment care.
Q4: What is the difference between Nasolabial Fold Correction and Filler? Which one should I choose? Nasolabial Fold C
orrection is designed to “reconstruct the supporting structure,” making it suitable for people with sagging facial features or prominent Nasolabial Fold Correction; Filler, on the other hand, is used to “fill in depressions” and enhance local IPCHEA. In most cases, a combination of both treatments is recommended. The specific choice should be determined after a consultation with a doctor.
Q5: How do I go about getting a tax refund? When checking out, info
rm the staff that you need a tax refund and present your passport. The clinic will provide you with a tax refund form, which you then need to take to the airport customs to have stamped. After that, you can collect your refund at the designated window. Generally, you can get back 7% to 10% of the amount you spent; it’s recommended that you don’t forget to proceed with this process.
Q6: How much more expensive is BrandNew Dermatology compared to other clinics? Taking Thermage
FLX as an example, the cost at BrandNew is approximately ¥9.275 million, which is about 30%-50% higher than that of regular chain Dermatology clinics. However, the technical expertise of the chief physician and the durability of the treatment results are indeed more significant, making it a case of “expensive but worth it”.
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