How is The Face Plastic Surgery in Busan? A full-floor facility on the 9th floor at Seomyeon Station, with one-on-one consultations by the director: 8 key things to keep in mind before making an appointment

When it comes to seeking medical beauty treatments in Busan, many people only focus on Gangnam in Seoul. Yet, the Seomyeon area actually hides several clinics that are popular among locals. The one I chose this time is THE FACE Skin & Plastic Surgery (더페이스성형외과의원) — a facility that occupies floors 2 through 9 of a whole Smart Building near Seomyeon Station. I noticed it because its price for the American-style second-generation HIFU device was clearly listed on BeautsGO’s Busan price comparison page: 300 sessions at ₩850,000, and 600 sessions at ₩1,700,000. Compared to prices that often exceed millions, this indeed makes one want to take a closer look.

But the price is just the starting point. What really makes me hesitate is that it combines both “plastic surgery” and “Dermatology.” With its 9-story facility that sounds quite impressive, might it end up confusing patients as to which department to visit? This article breaks down my actual research process—covering location, in-person consultations, prices, and 8 things to keep in mind before making an appointment—explaining everything in detail.

Why did I notice THE FACE?

To be honest, what first caught my attention was the fact that “the entire building serves as a medical facility.” Although there are many clinics in Seomyeon, Busan, most of them are located on just one or two floors of commercial buildings. It’s not common to find a place like THE FACE that occupies floors 2 through 9 of a smart building. For someone who values “spatial design” and “efficient flow,” having a large clinic space with clearly defined floor functions at least indicates that it’s a sizable establishment—not just some small space rented temporarily to start operations.

The second factor is price transparency. On BeautsGO, I saw that their American version of the second-generation HIFU costs 850,000 won per 300 sessions and 1.7 million won per 600 sessions—a price that’s actually quite reasonable in the business districts of Busan. Thirdly, it offers “one-on-one consultations with the clinic director.” While this sounds like a standard feature in South Korea’s medical aesthetics industry, in reality many large chains still have consultants handle preliminary consultations first, with the directors only performing the actual treatments. Being able to discuss things directly with the director significantly reduces communication costs for international clients.

On-site update: How do you get out from Exit 7 at Seomyeon Station?

The address is 22 Smart Building, Bujeon-ro 66beon-gil, Busanjin-gu, Busan. In Chinese, it corresponds to 模范市釜山鎮區釜田路66號街22號智能大廈. Exit No. 7 at Seomyeon Station on Lines 1 or 2 of the subway, head in the direction of Lotte Department Store. After walking about 400 meters, roughly 5 minutes, you’ll see the EDIYA Coffee Building, with THE FACE located inside it.

If you’re coming from Gimhae Airport, you can take the light rail to Sasang Station and then transfer to Subway Line 2 for a direct ride to Seomyeon Station. The entire journey takes about 40 minutes, which is much easier than traveling from Seoul. Right around Seomyeon Station is the bustling shopping area, with Lotte Department Store, NC Department Store, and Seomyeon Underground Street all within easy reach. It’s perfect to schedule your medical aesthetics appointments in the morning and spend the afternoon shopping and dining.

Institute layout: How are the 9 floors organized?

The “Floor Guide” on the official website clearly outlines how the floors are divided. Once you’re inside, I’d recommend checking the floor indicators at the elevator first, otherwise it’s easy to end up on the wrong floor.

In other words, non-surgical treatments such as laser therapy, hyaluronic acid injections, Botox, and fillers are mainly offered on the 7th floor, while surgical consultations and pre-operative examinations take place on the 8th floor. The actual surgeries themselves are conducted on floors 4 to 6. If it’s your first consultation, you usually need to go to the 9th floor first to register, then head to the 8th floor for the consultation. This layout is actually quite intuitive for international visitors; just remember to specify whether it’s for “skin care” or “plastic surgery consultation” when making an appointment, so as to avoid being sent to the wrong floor.

In-person consultation experience: One-on-one with the clinic director, but not all procedures are suitable for international clients

THE FACE emphasizes “one-on-one consultations with the chief physician,” who is Han Jae-jeong. The official website highlights that “all surgeries are carried out directly by specialized plastic surgeons, with no outsourcing of procedures.” This is particularly important for those considering eye, nose, or facial lift surgeries—some clinics in South Korea have consultants or department heads handle initial discussions, with the chief physician only appearing on the day of the operation. Being able to discuss everything directly with the chief physician ensures that the proposed treatment plan is more tailored to individual needs.

But I have to be honest: if you’re just looking to get skin laser treatments or injections, the advantage of having “one-on-one care from the clinic director” isn’t as significant as it is for surgeries. Skin treatment procedures are often performed by dermatologists or trained physicians, so what matters most are the doctor’s qualifications and the certification of the equipment, rather than necessarily having the clinic director handle it personally. Before making an appointment, make sure to ask who will be performing the procedure and whether that person is a qualified dermatologist.

Public reference price: USD is indeed a standout feature.

Below are the publicly listed reference prices I found on BeautsGO and 8682.cc, denominated in South Korean won. The actual price may vary depending on promotions, exchange rates, and individual circumstances, so it’s recommended to verify the price before making a reservation.

When it comes specifically to the American version of the second-generation HIFU, THE FACE’s pricing in Seomyeon is indeed competitive. But don’t just focus on the numbers—find out how many sessions are included, what areas will be treated, whether taxes are included, and how many follow-up care sessions are provided. All these details should be clarified during your consultation.

8 Things to Keep in Mind Before Booking

Who is it suitable for? Who isn’t?

My honest conclusion

My overall impression of THE FACE Dermatology & Plastic Surgery is that it’s large in scale, well-organized, offers competitive prices for Ulthrea treatments, and features in-person consultations with the director as one of its main selling points. If you’re already planning a trip to Seomyeon in Busan and are interested in getting advice regarding Ulthrea treatments or cosmetic procedures for the eyes and nose, this clinic deserves to be on your list. However, if you just want a hyaluronic acid injection or basic laser treatment, it’s advisable to compare options at regular dermatology clinics first—there’s no need to go to a plastic surgery hospital for such simple procedures.

One more thing to keep in mind: THE FACE is not open 24/7 or on weekends—services are unavailable on Sundays and public holidays, so be sure to avoid scheduling appointments during those times. Also, although its official website and reviews are positive, every surgical and cosmetic procedure can vary from person to person, so a face consultation in person is still essential.

Need help confirming an appointment? Ask via WeChat.

If you have any questions about THE FACE’s treatments, prices, or availability, you can also message them directly on WeChat—responses are usually quick.

WeChat ID: xycheng2204

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Frequently Asked Questions FAQ

Q: Does THE FACE only offer plastic surgery? A: No. Both the official website and plat
form information indicate that it provides services in both plastic surgery and Dermatology. The different floors are dedicated to these respective specialties, so make sure to specify which type of treatment you need when scheduling an appointment.

Q: Can I make a reservation if I don’t speak
Korean? A: Yes. There’s an online consultation form on the official website, and you can also contact them through the BeautsGO app or Kakao. It’s recommended to check in advance whether there are staff who speak Chinese available.

Q: How do I choose between the Ulthrea version with 300 pulses and 600 pulses? A: Generally speaking, the 300-puls
e version is suitable for localized areas or mild sagging, while the 600-pulse version is better for full-face treatment or those with noticeable sagging in the mid and lower face. However, the specific number of pulses and treatment area should still be determined by the doctor after a personal consultation.

Q: Is the clinic really closed on Sunda
ys? A: Yes. The official website and various platforms state that it’s closed on Sundays and public holidays. It’s recommended to schedule appointments from Monday to Saturday, avoiding the lunch break from 1:00–2:00 PM.

Q: Is it convenient to get there from Gimhae Airpo
rt? A: It’s quite convenient. Take the light rail to Sasang Station, then transfer to Subway Line 2 and go straight to Seomyeon Station. From Exit 7, it’s just a 5-minute walk. The whole journey takes about 40 minutes.