韓國醫美一站式諮詢服務

Originally, my plan for this trip to Busan was simply to eat seafood, enjoy the sea views, and sip coffee every day. But a friend’s suggestion—“You’re already in Busan, why not go to Seomyeon for some skin care?”—pushed me onto the subway. Who would have thought that this last-minute addition to my itinerary would turn out to be the most surprising stop of the entire trip? I visited Floria Clinic in Busan (Floria Clinic / 플로리아의원), a clinic hidden on the second floor of the E-Land PEER building in Seomyeon, one that locals highly recommend.

Let me start with my conclusion: If you, like me, are worried about a stiff face, unwanted sales pitches, or language barriers, and happen to be passing through Seomyeon in Busan on your trip, Floria is definitely worth adding to your list of options. It’s not one of those trendy clinics in Gangnam, Seoul, but the director performs all treatments in person, uses natural-looking injection methods, and offers prices that are slightly lower than those of similar clinics in Gangnam. For someone like me who just wants to improve a little bit, these factors make it an excellent choice.

30-Second Summar y • Location: 2nd exit of Seomyeon Busan Station, about a 3–5 minute walk away, 2nd floor of E-Land PEER Building • Directors: H eaded by Director Shin Ji-hye, with additional directors Kim Bo-hyun and Gu Hyun-j in • Features: Naturalistic injection treatments, one-on-one consultation w ith the director, no sales pressure • Services offered: Filler, Rejuran, Juvelook, HIFU, pigment laser treatment • Consultation fee: ₩22,000, including Chinese translation and on-site tax refund

Why did I make a last-minute appointment with Floria?

To be honest, I wasn’t very confident about “medical aesthetics in Busan” at first. There was a lot of information online about Seoul, while there were relatively few updates from Busan. But my friend said that many locals actually frequent clinics in Seomyeon, and Floria is one of the places she has visited twice. The reason she gave me was: “The director conducts personal consultations, so you won’t feel pressured into signing up for treatments.”

I checked out BeautsGO in advance, and Floria’s page clearly listed all the services available, with the consultation fee specified right away (₩22,000). Since I already knew I wanted “skin brightening plus a slight reduction in Nasolabial Fold Correction,” I included those two items in my appointment request, which made communication much smoother when I arrived at the clinic.

How to get to Seomyeon Station? A practical route guide

Floria’s location is extremely convenient for tourists. It’s situated on the 2nd floor of E-Land PEER at 664 Jungang-daero, Busanjin-gu, Busan. Exit No. 2 at Seomyeon Station, head straight along Jungang-daero on the right side, and you’ll see the E-Land PEER building next to the Kiwoom Building. Just take the elevator up to the 2nd floor. In my own experience, it takes about 3–5 minutes to walk from the exit to the clinic’s entrance—no need to cross roads or navigate through narrow alleys.

If you live in Seomyeon or Haeundae, it’s easy to arrange this. I came from Haeundae that day — the subway Line 2 gets you there directly in about 25 minutes. After your skincare treatment, you can head straight to the Seomyeon shopping area to eat and stroll around, making for a seamless itinerary.

Timeline of the process upon arrival at the clinic

time	Process	Notes
10:45	Check in at the clinic	Show your passport and appointment screenshot
10:55	Chinese consultation	Confirm requirements and budget with the translator
11:10	VISIA Skin Analysis	Analyzing pigmentation, Pores, and texture
11:25	In-person consultation with the director	About 15-20 minutes, with line communication
11:50	Treatment	Proceed according to the day’s plan
12:20	Rest in the post-operative care area	Offers masks and ice guides

Get to know Floria in 30 seconds

Project	Content
Clinic Name	Floria Dermatology Floria Clinic / 플로리아의원
Year Established	2014
Address	2nd Floor, Seomyeon, E-Land PEER, 664 Jungang-daero, Busan Town, Busan Metropolitan City
Business hours	Monday to Friday: 10:00–20:00 (lunch break from 13:00–14:00) / Saturday: 10:00–16:00
Closed for appointments	Sundays and other official holidays in South Korea
Director’s Team	Representative Director Shin Ji-hye, Director Kim Bo-hyun, Director Gu Hyeon-jin
Clinic size	541㎡, featuring 3 consultation rooms, 3 laser treatment rooms, 3 operating rooms, and 1 VIP ward
Specialized Services	Filler, Rejuran, Juvelook, HIFU, pigment laser
Highlights	Natural-looking injections, direct consultation by the director, no sales pressure, instant tax refund, Chinese translation available

Reference price range for 2026

The prices listed below are compiled from public information and the BeautsGO platform, denominated in South Korean won. They are provided solely as a reference for budgeting before your appointment. The actual price will be adjusted based on the consultation results and your individual skin condition.

Category	Project	Reference price
Skin Management	In-person consultation fee	₩22,000
	Pico Toning for a Brighter, Fairer Face	Starting from ₩100,000
Regeneration Injection	Rejuran – The Power of Rejuran	Around ₩100,000-150,000
	Juvelook Collagen	Quotation based on dosage
	PDRN Baby Needle	Starting at around ₩160,000
Micro injection therapy	Juvederm Filler	By area and dosage
	Botulinum bacteria	Quotation by area
Glow Anti-Aging Therapy	Korean-style HIFU: Shrink Universe	Yifa Shu Bao Price
	Ulthrea / Thermage	Number of sessions and treatment areas

Overall, Floria’s pricing is about 15–25% lower than that of similar clinics in Gangnam, Seoul. It may not be the cheapest option, but for me, the combination of in-person consultation by the director, communication in Chinese, and no aggressive sales tactics makes it well worth the cost.

FAQ: Common Questions When Visiting Floria for the First Time

Q: Do I have to know Korean? A: No. The clin
ic provides Chinese-speaking interpreters to assist you throughout the process—from consultation and the initial examination to post-surgery follow-up. I communicated in Chinese the whole time with no issues at all.

Q: Will I be pressured to add extra treatments? A:
In my experience, that never happened at all. In fact, when my skin was particularly sensitive, the director suggested I start with soothing treatments instead of going straight for strong laser therapy. This approach of advising patients against unnecessary treatments made me feel much more at ease.

Q: Will it be crowded over the weekend? A: It’
s open until 16:00 on Saturdays, so we recommend booking in the morning. It’s closed on Sundays—make sure not to come empty-handed.

Q: Can I head straight to Haeundae or Gangchon Cultural Village right after the treatment?
A: For basic moisturizing or whitening treatments, you can go about your normal activities on the same day, but be sure to apply sunscreen. If it’s an injection or energy device treatment, it’s recommended to schedule it toward the end of your trip or the day before you leave, so as not to affect your photography schedule.

Internal link for further reading

These articles were also the references I used for my trip to Busan/Jeju this time. I recommend reading them together:

• Price List for HEER Dermatology in South Korea｜Only 6 Patients Per Day Seen by the Director in Person
• Price List for EH EYEHO Plastic Surgery in South Korea｜Quotation Guide for Double Eyelid Surgery Revision
• Bellemorn Dermatology on Jeju Island｜A Natural-Aesthetic Treatment Center Hidden in a Mythical World
• Real Test of Lizon Dermatology in Busan | Is This Chain Clinic in Seomyeon Worth Visiting?

What hospitals care about: Before going to Floria, I recommend you check out these 8 points first.

Focus Point 1｜Making Appointments Is More Reliable Than Wait ing in Line Although Floria isn’t one of those highly popular online clinics, it still tends to get fully booked on Saturdays and in the evening. It’s recommended to book in advance through BeautsGO and mention your need for a Chinese translation.

Focus Point 2｜The in-person consultation really takes about 15–20 minutes. It’s not one of those rushed 5-minute consultations. The doctor will review your skin test results, mark areas on your skin, and discuss your budget and desired outcomes with you—something that’s especially important for first-time clients.

Focus Point 3｜Natural injection techniques are at the co re Floria doesn’t pursue the approach of “getting a completely new look right after the procedure.” Director Shin Ji-hye’s style emphasizes natural harmony, making it a better fit for those who desire a delicate yet subtle appearance.

Focus Point 4｜Transparent pricing – consultation fee: ₩22,000 The consultation fee will be clearly stated on the booking page and upon arrival at the clinic. It’s recommended to prepare a list of questions for your first consultation to make the most of the time spent with the director in person.

Focus Point 5｜Instant tax refund – super convenient The clinic i s equipped with self-service tax refund machines, allowing you to complete the process right after your treatment without having to queue at the airport. This makes things much easier for foreign tourists.

Focus Point 6 | VIP International Rooms Offer Privacy Protectio n For procedures that require post-operative rest or an extended recovery period, you can ask whether a VIP International room is available—its private space provides a more comfortable experience.

Focus Point 7｜Not the largest number of devices, but a strong emphasis on quality Floria’s off icial introduction explicitly states that “the quality of the equipment and the skill of the operators are more important than the quantity.” If you’re particular about having the latest models, be sure to ask about the specific models and their certifications during your in-person consultation.

Focus Point 8｜Seomyeon shopping area offers everything you need for dining, shopping, and en tertainment. The biggest advantage of the clinic’s location is that it’s conveniently accessible on the way. It’s recommended to schedule your skin treatment before lunch or in the afternoon, so you can head straight out for shopping and dining afterward without wasting any time.

Related Recommendations

Review of HEER Dermatology in South Korea – Personal consult ations by the clinic director at Sinnonhyeon station, with only 6–8 patients per day allowed	Personal Visit to EH EYEHO Plastic Surgery in South Korea A specialized Apgujeong eye surgery clinic that focuses solely on Double eyelid surgery and repairs
Hands-on Review of Busan Lizon Dermatology – The Cha in Dermatology Clinic at Seomyeon Station, Run by Director Jeong Yeon-jae	Bellemorn Dermatology at Jeju Island – Personal Consultation s by a Naturalistic-Directed Physician inside the Myth World Resort

Want to book or ask for details? Add me on WeChat.

If you have any questions about Floria’s services, price ranges, or booking process, feel free to add me on WeChat at xycheng2204. Mention “Floria” in your message so I can respond more quickly.

WeChat ID: xycheng2204

Disclaimer This art icle is based on personal experiences and compiled from publicly available information. It is not a medical advertisement, nor is it an official promotion by any clinic, and it does not constitute any medical advice. The prices mentioned are for reference only; actual costs and treatment plans will depend on an in-person consultation at the clinic. Since everyone’s skin condition is different, results may vary from person to person. Please consider this information carefully and rely on the professional judgment of your doctor.