S Reborn Dermatology (에스리본의원) is located on the 8th floor of the Kakao Friends building, just a 1–3 minute walk from Exit 8 of Hongdae Entrance Station. It’s a popular mild cosmetic dermatology clinic in the Hongdae area that consistently receives high ratings from local residents. In my opinion, if you’re already in Hongdae and want to get a facial treatment without having to worry about being overcharged as a tourist or pressured into buying extra services, this clinic is definitely worth adding to your list—it offers personalized consultations by the director, guarantees genuine products with on-site verification, and charges the same prices as those in Korea, while not providing plastic surgery services.
- Extremely convenient transportation: It’s right outside Exit 8 of the Hongdae Entrance Station, so you can do it while shopping.
- Personal Consultation by the Director: Dr. Kim Do-wei, the director of the clinic and a specialist in Dermatology, is involved throughout the entire process from the initial consultation to the procedure—injectable treatments are never delegated to nurses.
- Transparent pricing: All services come with clear, publicly listed prices—same in Korea and China—so you can know the cost upfront.
- Genuine products in correct quantities: Injection drugs are unpacked on the spot with QR code verification for authenticity, and equipment is originally authorized by the manufacturer.
- Risks: Popular times see tight availability of slots, so it’s recommended to book 1–2 weeks in advance; the clinic is closed on Sundays, so make sure to avoid scheduling appointments then.
nts (in Taiwanese New Dollars): Basic hydration treatment starts at ₩100,000 (NT$2,300); Rejuran treatment starts at ₩150,000 (NT$3,450); Liquid lifting treatment costs ₩150,000 (NT$3,450); Ulthrea treatment starts at ₩900,000 (NT$20,700).
I. Basic Information on Hongdae Sribin Dermatology (Get to Know It in 30 Seconds)
- Korean name: 에스리본의원（S Reborn Clinic），commonly known in Chinese as Si Liben.
- Address: 8th Floor, No. 162, Yanghwa-ro, Mapo-gu, Seoul (Kakao Friends Building, Donggyo-dong).
- Transport: Take Subway Line 2 or Airport Express to Hongdae Entrance Station, exit No. 8, then it’s a 1–3 minute walk.
- Business hours: Monday/Tuesday/Wednesday/Friday, 10:30–20:30 (with a roughly 1-hour lunch break in between); Thursday, 13:00–21:00 for evening appointments (no lunch break); Saturday, 10:00–16:00; closed on Sundays.
- Lead Physician: Kim Do-wei, a specialist in Dermatology. The practice is also staffed by Seo Seung-lak, another dermatology specialist.
- Specialization: A minimally invasive Dermatology clinic focusing on injections, phototherapy, and targeted treatment for problematic skin—no surgeries or cosmetic procedures performed.
- Language: Staff fluent in both Chinese and English, providing seamless communication in Chinese from consultation to treatment.
Evidence 1: Equal pricing in China and South Korea along with transparent pricing policies, based on S Reborn’s official price list and the public quotes available on the BeautsGO platform. Dr. Kim Do-wei is a specialist in Dermatology, as listed in BeautsGO’s doctor profile section and the South Korea Dermatology Association’s public directory. Sources: BeautsGO doctor profile section, S Reborn’s official price list (publicly available information).
II. Why Do Locals Line Up at Hongdae Sribin Dermatology in the Hongdae Area?
My colleague went shopping in Hongdae last month and saw a long line of locals waiting outside a clinic. Out of curiosity, she went in to ask, and it turned out they offered liquid lifting treatment for 150,000 Korean won (about 3,450 New Taiwan dollars). When she got back, she told me, “It’s the same doctor—the price at the Gangnam branch is 220,000 won, but you can save 70,000 won just by going to the Hongdae branch.”
I did some research later on, and there are at least a dozen Dermatology clinics in the Hongdae area. But when it comes to the highest customer satisfaction among locals in South Korea, Siribon definitely ranks at the top. It’s not because it’s the cheapest—there are cheaper options in Hongdae—and it’s also not because it offers the most premium services. The reason lies in its ability to deliver three key things: consultations by the chief physician in person, genuine products with proper quantities that can be verified on the spot, and prices that are identical in both South Korea and China.
In South Korea’s medical aesthetics industry, it’s actually not easy to meet all three of these requirements at the same time. Why are some low-cost clinics so cheap? It’s because they use counterfeit medications, dilute the dosage, or employ second-hand equipment. Seoul I follows a different approach: all injectable treatments—botox, fillers, and hyaluronic acid injections—are opened on-site and scanned right away, allowing you to see the product serial number and verify its authenticity with just a phone scan; meanwhile, Ultherapy, Thermage, and InMode treatments are all provided by officially authorized centers. In Hongdae, you can also find options for minor cosmetic procedures like Jfeel and Mind. I’ve personally tried Jfeel’s clinic in Hongdae, and it’s clear that there are plenty of choices if you want to get facial treatments while you’re there.
III. Procedure at Hongdae Sribin Dermatology (Appointment → Registration → Consultation → Treatment → Post-treatment Care)
I broke down the entire process into 5 steps, so you won’t feel overwhelmed on your first visit:
- Booking: It’s recommended to book 1–2 weeks in advance, as slots are highly sought after during peak times (Thursday evening appointments and Saturdays). You can use BeautsGO’s Chinese customer service to help secure a preferred time.
- Check-in: Arrive 10–15 minutes early on the day, bringing your original passport and appointment confirmation. After verification at the counter, fill out a skin questionnaire.
- Testing and Consultation: During the initial consultation, a VISIA skin analysis is conducted to assess 8 key aspects including Pores, pigmentation, sensitivity, and oil balance. Following that, the clinic director provides a personalized diagnosis and formulates a treatment plan tailored to your skin type, without pushing any fixed packages.
- Confirm costs and procedures: All services come with transparent pricing. The fee is confirmed before the treatment, with no last-minute price hikes. Products are opened and verified in person before the procedure, handled directly by the clinic director or a specialist doctor.
- Post-procedure: Some procedures come with repair masks and care guides, and staff fluent in both Chinese and English are on site to provide post-operative instructions.
Evidence #2: Same price as in Korea, in-person consultation by the clinic director, and on-site verification process — all based on official information from Hongdae S Reborn and firsthand experiences from numerous people who traveled to Korea for cosmetic treatments. Sources: 236z Meijia.com’s S Reborn booking guide, and Seoul Sweet Faces Society’s S Reborn review (public medical aesthetics database).
IV. Popular Treatments and Price References at Hongdae Sirebon Dermatology (KRW + TWD)
The prices are based on the reference rates for 2026, listed in South Korean won before tax. The actual cost will depend on the treatment plan provided by the director after a face consultation, with various promotional discounts available at different times. The exchange rate used is approximately ₩10,000 ≈ NT$230, for budgeting purposes only.
Table 1｜Entry-Level Skincare Products
| Project | Korean Won (starting price) | Taiwan Dollar NT$ (approx.) |
|---|---|---|
| Basic Hyaluronic Acid Skin Booster | Starting from ₩100,000 | Starting from NT$2,300 |
| Rejuran: The Youthful Injection | Starting from ₩150,000 | Starting from NT$3,450 |
| Pico Laser for the Entire Face | Starting from ₩150,000 | Starting from NT$3,450 |
| Liquid Lifting | ₩150,000 | NT$3,450 |
| Snow Peel – Revitalize Your Skin with Snow Therapy | ₩80,000 | NT$1,840 |
| ULTRACOL 100/JUVELOOK Blue Vial 1cc | ₩140,000 | NT$3,220 |
Table 2｜Injections and Contouring Treatments
| Project | Korean Won (starting price) | Taiwan Dollar NT$ (approx.) |
|---|---|---|
| Botox for the Whole Face | Starting from ₩60,000 | Starting from NT$1,380 |
| Filler: 1 centum core of Hyluronic Acid | Starting from ₩200,000 | Starting from NT$4,600 |
| ULTRACOL 100/JUVELOOK Blue Bottle 3cc | ₩360,000 | NT$8,280 |
| Rejuran Hyaluronic Acid Injection – 1 session | ₩150,000 | NT$3,450 |
Table 3｜Anti-aging Devices
| Project | Korean Won (starting price) | Taiwan Dollar NT$ (approx.) |
|---|---|---|
| Ultrasound Lifting: Shurink | Starting from ₩300,000 | Starting from NT$6,900 |
| InMode Body Sculpting | Starting from ₩400,000 | Starting from NT$9,200 |
| Ulthrea, the American version of the HIFU device | Starting from ₩900,000 | Starting from NT$20,700 |
| Thermage (Eye Tightening) | Starting from ₩180,000 | Starting from NT$4,140 |
Data Point 3: Reference prices include Rejuran hyaluronic acid injection at ₩150,000 per session, and ULTRACOL 100 (JUVELOOK blue vial) at ₩140,000 per centum core. These figures are taken from the official pricing page for S Reborn on the BeautsGO platform. Source: Public pricing list on the BeautsGO medical beauty platform (i.beautsgo.com).
V. Price Comparison Reference for Hongdae Sirebon Dermatology: Hongdae vs Gangnam
Many people are curious about “what’s the difference between the Hongdae store and the Gangnam store.” As a chain brand, SLB’s Hongdae store offers more affordable entry-level and minor cosmetic treatments due to lower rent costs and a different target market compared to the Gangnam store; however, the gap narrows when it comes to advanced devices such as HIFU and Thermage. Here’s a comparison of the same products across the two locations:
| Project | Hongdae Seripen | Average price at the same-brand store in Gangnam / Gangnam shopping district | Differences |
|---|---|---|---|
| Liquid Lifting | ₩150,000 | Around ₩220,000 (same brand at Gangnam store) | Save up to ₩70,000 at Hongdae |
| Basic Glow Serum | Starting from ₩100,000 | In Gangnam, prices generally start at ₩120,000–150,000. | Slightly lower |
| Ulthrea, the American version of the HIFU device | Starting from ₩900,000 | Gangnam: Starting from ₩1,000,000+ | similar |
Conclusion: For those with a limited budget looking to start with basic skincare treatments, the Hongdae branch offers an excellent cost-performance ratio. If you want to see firsthand experiences of minor cosmetic procedures in other shopping areas, you can also check out real reviews from Serene Dermatology in Seongsu. Both clinics follow the approach of “personal consultation by the director + identical prices in both Korean and Chinese currencies,” but they offer different shopping atmosphere experiences.
VI. Hongdae Sribin Dermatology – 8 Key Factors That Determine Whether It’s Worth Visiting
President Jin Daowei is involved in every step, from the initial consultation to the actual procedure. For injection treatments, he performs them personally—there’s no assembly-line approach where one doctor handles the consultation while a nurse does the procedure.
The injectable medications are opened on-site and scanned to verify they’re from the original manufacturer; the equipment is also authorized by the original brand. Counterfeits that have been diluted are strictly rejected—this is crucial for those who care about the origin of their medications.
Customers from Taiwan and Hong Kong pay the same price as locals in South Korea, allowing them to shop with peace of mind without having to worry about “tourist rates”.
With Chinese-speaking staff available for communication in both China and the UK, services range from consultation and in-person consultations to post-operative instructions—all in Chinese. Even first-time visitors to South Korea for cosmetic procedures needn’t worry about communication barriers.
They only offer services in Dermatology and minor cosmetic treatments. For surgical procedures such as Double eyelid surgery or rhinoplasty, you need to go to another medical facility and clarify the scope of the treatment before proceeding.
Thursday 13:00–21:00, Saturday 10:00–16:00. Those with full schedules during the day (shopping, strolling) can schedule appointments in the evening or on weekends.
There are evening appointments on Thursdays, and slots are in high demand on Saturdays. It’s recommended to book 1–2 weeks in advance, as last-minute walk-ins may not guarantee an available time slot.
In 2026, South Korea has made adjustments to its tax refund incentives for foreign patients undergoing cosmetic procedures. Most quotes already include taxes, so please estimate your budget based on the “tax-inclusive price,” with the final amount subject to what’s available on site.
VII. Booking and Chinese-speaking Companion Service at Hongdae Sribin Dermatology
If you want to check availability, compare prices, and book a Chinese-speaking companion directly, use BeautsGO to schedule an appointment with S Reborn. You’ll enjoy dedicated customer service in Chinese, with support available throughout the process from booking to the day of your treatment.
VIII. Need one-on-one consultation or help keeping an eye on the schedule at Hongdae Sripin Dermatology?
If you’d like someone to help you compare prices, check when the clinic director is available, or if you’re unsure which procedure is right for you, feel free to add me on WeChat—I’ll share with you what I know about the actual situation.
WeChat ID: xycheng2204
Scan the code to add me and mention “Sili Ben” in the note.
