When it comes to medical aesthetics in South Korea, many people’s first thought is Gangnam in Seoul. But in recent years, more and more people around me have started heading to Busan—especially the area around the Haeundae Centum City complex. The quality of medical aesthetics clinics there is on par with that in Gangnam, yet prices can be 30% lower. The Wannabe Clinic in Busan that we’re going to talk about today is a gem I discovered there: it has 6 5-star reviews on BeautsGO, with not a single negative review.
▸ Dr. P
ark Hee-jung holds a master’s degree from Busan National University and is certified by five major medical a
ssociations; she personally oversees all treatments
▸ Just an 8-minute walk from Centum City station, with
direct subway access without the need to transfer
▸ HIFU treatments start at ₩1.1 million, while Rejuran treatments begin at ₩35
0,000—30-40% cheaper than similar services in Gangnam
▸ Transparent pricing, no pressure to buy unnecessary treatments—only essential procedures are recommended (as repeatedly mentioned in customer reviews)
BeautsGO Hospital Card
Why choose Wannabe in Busan instead of Gangnam?
If, like me, you feel like you’re being overcharged every time you go to Gangnam for skin treatments—exorbitant prices, robotic consultation sessions, and being pressured to buy a bunch of expensive packages after the treatment—you really should consider Busan instead.
What really impressed me about Wannabe Dermatology is that the director performs all procedures personally from start to finish—there’s no switching to interns once you lie down for treatment. This isn’t common in South Korea’s Dermatology clinics; many large practices have you meet with the director during consultations, but it’s actually the nurses who carry out the treatments, which greatly reduces the quality of the experience. Additionally, the fact that they never push unnecessary procedures was mentioned repeatedly in the 6 reviews, proving it’s a genuine commitment rather than just marketing talk.
If you’re still unsure about the quality of cosmetic treatments in Busan, you can first check out my comprehensive guide to getting skin care treatments in South Korea for 2026. This will give you an overview of the entire process before you dive deeper into this specific clinic.
Basic Hospital Information
Transport tips: Starting from Busan Station, take Line 2 straight to Centum City Station without any transfers—the entire journey takes about 40 minutes. If you’re staying near Haeundae Beach, it only takes around 10 minutes to get there by taxi, with fares ranging from ₩5,000 to ₩7,000. Exit the subway station and head straight down the main road; turn right when you see the sign for Centum South Road, and you’ll easily find your way there.
Process from arrival to the clinic: from booking to entering the consultation room
Wannabe offers flexible booking options, with four different ways to make a reservation:
- Book via the official website (recommended): You can switch to Chinese at the top right corner of the homepage. Enter your name, contact information, and description of your skin concerns, and you’ll receive a confirmation email within 1–2 business days. It’s advised to book 7–10 days in advance, especially during peak times such as Tuesday and Friday evenings, or on Saturdays.
- WeChat Booking: Follow the official WeChat account, fill out the Chinese form under the “Booking Services” menu, and a customer service representative will get in touch to confirm within 12 hours.
- Phone reservation: +82-51-743-xxxx. Available 24/7 bilingual customer service, ideal for travelers who need immediate confirmation.
- BeautsGO Booking: Search for “Wannabe” inside the app to see all prices and available times—booking online is the most convenient way.
Upon arrival at the clinic, you’ll first need to fill out basic information forms and an allergy history questionnaire. A nurse will then use a VISIA skin analysis device to take photos of your skin for evaluation—this process takes about 15–20 minutes, allowing you to clearly see your skin’s actual condition in terms of pigmentation, Pores, wrinkles, and texture. After that, the clinic director will review the reports and conduct a face consultation, developing a personalized treatment plan based on your concerns and the test results.
The entire process goes something like this: VISIA examination (15–20 minutes) → in-person consultation with the clinic director (10–15 minutes) → confirmation of the treatment plan → treatment (30–60 minutes, depending on the procedure) → post-treatment sedation and cold compress (15 minutes). The whole process takes about 1.5–2 hours, at a pace that’s neither rushed nor overly slow.
Dr. Park Hee-jung: Master’s degree from Busan National University + certified by five major medical associations
Wannabe is a typical clinic operated under the “single-physician system,” where all treatments are performed personally by Director Park Hee-jung—ranging from consultations and injections to laser therapies and surgeries—without any assistance from others. This feature is a major advantage for those who prioritize treatment quality.
President Park has an impressive resume:
- Master’s Degree from the College of Medicine, Busan National University
- Formerly served as the deputy director of Barogeu Clinic (바로그의원)
- Formerly served as deputy director at J-Lynn Clinic (제이린의원)
- Member of the Korean Association for Aesthetic Plastic Surgery and Laser Medicine
- Member of the Korean Laser Dermatology and Hair Surgery Association
- Member of the Korean Society of Obesity
- Member of the Korean Association of Aesthetic Medicine
- Member of the Korean Society of Aesthetic Filling Medicine
They hold certifications from top medical associations in five major fields: laser therapy, injections, Lifting, filler treatments, and weight management. They’re not the kind of doctors who only know how to use one or two types of equipment. In particular, their expertise in filler treatments and laser therapy has been recognized by prestigious Korean medical associations, giving their credentials great credibility.
In their reviews, some users mentioned that “the director customized soothing treatments based on their skin type” and that “the consultations were thorough, with professional advice offered rather than forced sales of expensive procedures.” This is precisely the advantage of a single-director system—each doctor takes full responsibility for every client, free from pressure to meet sales targets.
Popular Procedures and Price Reference Table
The prices listed below are taken from BeautsGO’s official platform and publicly available information on wannabe.soyiyuan.com. Actual prices may vary depending on the scope of treatment and seasonal discounts, so please refer to the rates displayed on these platforms when making a reservation. All prices include a 7–10% on-site tax refund, which foreign tourists should not forget to claim.
Wannabe vs Other Dermatology Clinics in Busan: A Side-by-Side Comparison
There are plenty of excellent Dermatology clinics in Busan these days. I’ll do a quick comparison between Wannabe and a few other clinics to help you identify the one that’s right for you.
Simply put: if what matters most to you is having the procedure performed entirely by the clinic director from start to finish, and you’re looking for anti-aging Lifting treatments such as HIFU, Rejuran, or Inmode, then Wannabe is the best choice. If you need top-notch translation support in Chinese, the Barog Dermatology clinic in Seomyeon, Busan, might be more suitable. For sensitive skin restoration, you can check out the experience reviews from the Renovo Dermatology clinic in Busan.
For those getting ready to go: 5 practical tips
- Avoid the lunch break period: Wannabe takes a break from 1:00 PM to 2:00 PM, so avoid visiting the clinic during this time. It’s recommended to schedule your appointment at 10:00 AM or after 2:00 PM.
- Night clinics are available on Tuesdays and Fridays, running until 9 p.m.—perfect for travelers with schedules during the day, as you can head to Haeundae Night Market to eat after your treatment.
- Don’t forget about tax refunds: Foreigners can get a 7–10% refund on their purchases. There are detailed instructions available in the BeautsGO app — just show your passport at checkout to claim it.
- Book popular treatments 10–14 days in advance: Services like HIFU and Rejuran have limited slots, especially on weekends, so be sure to secure your appointment early.
- Bring your passport and medical history: If you have a history of skin allergies or are taking any medications, please inform the clinic director in advance, as this will affect the treatment plan.
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